First impressions are everything in the club industry. Historically, the idea of first impressions has been centered on the health club’s facility entrance and front desk. While that is still massively important, another location that offers many first impressions is your health club’s website. From prospective members to future staff members, many people are visiting your website before they ever step foot in your health club. With that, a modern professional website has never been more important for health club marketing.
One of the most important elements to a modern professional website, while simple, is responsive design. In this post, we briefly outline what responsive design is and why it’s important for your health club.
WHAT IS RESPONSIVE DESIGN?
Responsive design means a website looks good and performs well no matter what kind of device your visitors are using. Responsive design allows your website to automatically adapt to the screen it is being used on and greatly improves the user experience.
WHAT IS THE DIFFERENCE BETWEEN RESPONSIVE DESIGN AND MOBILE-FRIENDLY?
A mobile-friendly website will look good on mobile devices. However, when viewed on devices with higher resolution, it may be difficult to use and the appearance can become inconsistent. On the other hand, responsive design allows your website to adapt to any screen it’s being viewed on.
HOW DOES RESPONSIVE DESIGN AFFECT WEBSITE PERFORMANCE?
Google recently updated its algorithm, which determines where a website will appear in the search results, to mobile first indexing. This means Google determines its rankings on how well your site performs from a mobile perspective.
In a society that is increasingly using mobile devices for everyday activities, like signing up for a group fitness class, responsive design is a must-have. As a health club leader, you’ve got plenty of things to think about. Let Club Automation give you peace of mind by managing your website design and digital marketing.
Get in touch to talk to us about our Websites and Digital Marketing service.
