Your team may have a new employee of the month—and she’s powered by AI. As your club grows, member engagement often takes a hit. It becomes harder and harder to nurture new prospects and re-engage past members, all without neglecting your current members. Don’t let the personalized attention your club is known for slip. With Conversica, a member engagement assistant powered by AI, health clubs can keep members in every stage of the lifecycle journey informed, connected, and engaged.
When it comes to converting leads and prospects, the number one barrier is insufficient engagement. In other words, sales teams don’t follow up enough. Studies show that leads are twice as likely to respond when they’re contacted three times versus just one. Using Conversica as your assistant, make sure prospects are appropriately pursued with communication that is persistent, prompt, personal, and high-performing.
Engagement shouldn’t stop once a prospect signs a contract. Keep members engaged with the help of an engagement assistant who can tell them about new program offerings, gauge their satisfaction, and gather honest feedback to improve your club. Conversica is a pro at boosting member retention and auxiliary revenue.
What’s lost can always be found. Conversica is ideal for reconnecting with lost members who may be interested in returning but need a gentle prompting to do so. Additionally, with Conversica doing the heavy lifting of reaching out to old or inactive leads, your sales team can focus on closing the deal with hot leads.