Club Automation Blog

Boost trust and reduce disputes with gym membership fee transparency. Learn strategies for clear communication and itemized billing with Club Automation's guide.

Explore how Flex Fees can enhance your fitness club and member experience with strategic collection and reinvestment through Club Automation.

Boost trust and satisfaction with gym membership fee transparency. Learn strategies and use Club Automation’s technology for streamlined management.

Experience the canfitpro Global Conference & Trade Show with workshops, keynotes, and networking. Visit Club Automation's booth for latest industry insights and innovations.

We analyzed 880+ Club Automation users to spot the must-know fitness industry trends. Learn how 2023’s trends are informing 2024’s latest insights.

Whether you’re looking to enhance lead generation, retain members, or leverage data, this guide covers all the essential components of operating a fitness club.

Maximize your fitness club's potential and discover how personalized member experiences boost engagement, retention, and revenue.

Discover Club Automation Engage Pro, the ultimate tool for membership growth and engagement. Formerly VFP, this rebranded solution offers seamless lead capture, automated messaging, digital membership sales, and a new performance dashboard. Boost your fitness business with enhanced member engagement and efficient lead management.

Grow your gym with advanced tools for sales funnel optimization, member engagement, operational efficiency, and increased member retention.

The VFP Performance Dashboard offers the insights you need to unlock your club’s full potential. Set smarter goals, track progress, and convert more members

Discover how Club Automation key fitness partners are redefining fitness success. Gather valuable insights from industry experts on the significance of tech partnerships.

Discover actionable lead generation ideas for gyms. Use these proven strategies to engage prospects, optimize follow-up, and convert leads into loyal members.

Couldn’t attend IHRSA 2024? No problem. Catch up on the latest fitness industry trends and tap into the IHRSA energy at home with an on-demand recap webinar.

Unyqe Fitness grew their average new members 488%. Learn their secret to enhancing their experience without losing the human connection that makes them special.

Attract more leads and increase your gym’s revenue with the right techniques and technology. Here are 8 things you need to improve your gym’s lead generation.

Discover insights on optimizing your gym sales funnel with automation. Learn how to leverage technology to draw in new members and keep current members engaged.

IHRSA 2024 is almost here. Use this guide to discover must-see events, plan your schedule, and navigate the convention to have the best experience possible.

Understanding your members is the key to growing your club. Unlock growth by creating member personas and boost engagement through persona-based marketing.

Discover how Coaches’ Corner Fitness transformed their operations with a new fitness club website designed by Club Automation.

Social media is an integral part of your members’ lives. Follow these tips to create a social media strategy that connects with them.

Discover how Club Automation's integration with Epifany can help fitness businesses engage members, understand pain points, and boost sales while reducing churn. Learn more about this powerful partnership today!

Planning a pickleball tournament takes a lot of time and effort. Follow these steps to plan a successful event.

Boost your gym's revenue with targeted marketing, online training, trial sessions, and more. Get started with WeStrive and Club Automation.

Discover how data-driven win-back campaigns can re-engage former gym members and boost revenue.

Switching club management software is a big decision, but it can be the right one if your current software isn’t meeting your needs. If you’re considering switching software, start here.

In a crowded online landscape, regularly analyzing and optimizing your website can help your fitness club stand out. Use these 10 steps to evaluate your website and identify adjustments you can make to increase conversions.

The Club Automation team is thrilled to announce our partnership with Easalytics, the ultimate analytics and data science platform for health clubs. With Easalytics, health clubs can gain deeper insights into member behavior and improve the member experience, value, and retention.

Transitioning to new club management software is a big decision, and getting your staff on board is critical. Follow these steps to encourage confidence and team buy-in during the transition.

Introducing a new group fitness program at your club may seem like a quick and simple process. You add the new classes to your schedule, post some flyers and classes get booked. Right? As a club leader, you know that’s not the case. However, if it’s not that easy, is there really a right way to introduce a new group fitness program? We think so, and this post outlines a blueprint to successfully starting a new program at your club.

You understand the importance of a robust health club management solution because it’s how you run the back office of your facility. You also know that a huge component in running your business is the most important factor affecting your bottom line: billing solutions. CSI Spectrum’s Full Service Billing enables your health club to maintain positive cash flow, while saving you time so you can focus on fostering meaningful member relationships on the floor.

In an effort to offer guidance and support to the people in our industry, Club Automation and CSI Spectrum partnered with IHRSA to present the webinar “What’s Your Story?: Shaping Your Fitness Club’s Brand & Value.” In the presentation, Joe Grieshop and Ron Campbell discussed concepts of positioning your club to attract members though emotional engagement, the key to successful branding.

To know where we’re going, it’s useful to look back at where we’ve been. Reliable, optimized payments solutions are essential to any member-based health, wellness, and fitness organization. Before we dive into the Xs and Os of retaining revenue, let’s take a look at the history of payments and relevant terms.

How can you know for sure your club’s payments are secure? We break down the various aspects of payments security to avoid the costs of a security breach, and help you choose a robust system best suited to your business practices.

In the competitive world of fitness, creating space to focus on big-picture growth is essential. Free up time to focus on strategy by automating these 5 admin tasks.

If you want to make smart business decisions, you need to understand your financial performance. Here are six key financial metrics you should track if you want to grow your club in 2024.

When software transitions go poorly, they can cost you time, money, and even members. Avoid these three big mistakes when switching management software so your club comes out on top.

Your gym website is an essential touchpoint in your member journey. Use these four tips to improve your online experience, attract leads, and convert members.

The way you handle member relationships directly impacts how effective your sales team can be. Your club’s CRM software plays a pivotal role in maintaining positive member relationships but misusing it can slow your sales team down.

To grow your club, you need to focus on acquiring more and more members. Keeping up with the sheer number of new members your club brings in every month is a daunting task. Staying on top of every aspect of their membership is even more difficult, but it’s a crucial part of meeting your members’ needs. Let's chat about what an interconnected solution can do for you today!

We use marketing to inform how we feel about products and the businesses that sell them, and so do your members. If you want to connect with them online, your club campaigns need to cut through the noise.We’ve compiled six questions to guide your campaign planning and help you connect with your audience.

Read how Christian Dyer of Crunch Fitness continues to drive more leads and retain more members across 46 locations, and the overall impact to all 400+ Crunch locations.

Exercising more is one of the most common New Year’s resolutions, so your club may see an influx of new members inJanuary. While they may start their membership with every intention of staying, not every member will stick around all year.

In this two-part episode, Nick and Daron interview Robert Brewster and Trent Bogh and discuss discuss how to keep your team motivated and producing at a high level.

If someone Googles “health clubs near me,” would they find your website? How about your social media? Your leads are not walking through your doors to find more information about your club – they are researching you online.

We had the chance to talk with Club Automation’s very own Adam Moats, Group Product Manager, on how to streamline your member management.

We had the chance to talk with Club Automation’s very own Angela Masters, Senior Director, Full-Service Billing, and Sarah Blomberg, Senior Account Manager, Full-Service Billing, all about our Full-Service Billing offering.

We had the chance to talk with Club Automation’s very own Amy Simpson, Senior Product Manager, and Matt Henman, Strategic Relationship Manager, on how to drive and engage leads at the right time.

On the most recent episode of the Experience, Daron turns the tables on Nick and interviews him about fully realizing the alignment of your sales and marketing staff while promoting team buy-in with your vision and career growth for your team members.

On the most recent episode of the Experience, Nick and Daron interview Nick Lindauer how optimizing your customer experience is key to performance.

Join industry experts Nick Thornton and Daron Allen, and special guest Geoff Dyer, as they share industry voices, trends, and how to implement the best member experience.

Join industry experts Nick Thornton and Daron Allen, and special guest Ron Lamb, as they share industry voices, trends, and how to implement the best member experience.

For your club to succeed, you need to create an experience that engages members at every step in their customer journey. Sales and membership expert Nick Thornton shared how you can create a club experience that attracts and retains members in his webinar.

In June, fitness professionals across the country flocked to Miami to attend IHRSA 2022. Our teams from Club Automation, VFPnext, Motionsoft, and CSI Spectrum were fired up to show club owners how they can take their business to new heights.

Introducing The Experience Series! Join industry experts Nick Thornton and Daron Allen as they share industry voices, trends, and how to implement the best member experience.

The Club Automation team is thrilled to announce a renewed partnership with Welld Health. Welld will now handle all third-party check-in programs for insurance companies.

If you want your new pickleball players to stick around, you need to show them your club’s value. Here's how your team can make the best first impression.

Pickleball is booming across the country. Read on for three ways you can use pickleball to boost your club’s retention rates.

There's no denying it now: pickleball is the sport of the moment. Read about how it got started and how it affects your club.

Wondering how to take your club to the next level? We guide you through all the essential parts of running a successful health club.

We've compiled three steps you can take to maximize your marketing and boost your club’s performance this summer. Check them out.

Prepare your tennis staff for what's to come this summer. Here are three benefits of using court management software to boost your club’s efficiency.

Providing an unrivaled experience means impressing members as soon as they walk through the door. That all starts with the check-in process. Learn tips here.

Giving your members an easy way to interact with your club is crucial for engaging them through the summer season. Read on for how to do it with a mobile app.

Summer is around the corner! Check out two strategies for implementing facility access to keep your members coming back this summer.

Building an informative, thorough, and actionable business case is the best way to help get your hospital board on your side. Grab our template here.

Daxko announced today that it acquired VFPnext, which joins Motionsoft, Club Automation and CSI Spectrum in the Club Division of Daxko. Learn more.

Our Director of Enterprise Marketing hosted a webinar for the Medical Fitness Association called "Build Brand Loyalty: Marketing Memberships to Rehab Clients." Watch here.

Here we give an overview of the club fitness landscape, then discuss how that background has informed major fitness industry trends that define our future.

We've compiled 3 tactics you can employ to keep members coming back to your medical fitness facility again and again. Read on.

In Part 1, we looked at how you can build your medical fitness brand externally. Here we talk about how you can use that story for internal branding. Read on.

We've broken down the best ways for your medical fitness center to build an external brand for your customers and an internal brand for your employees. Read on.

Read on for three ways clubs are using AI assistants, to improve engagement and grow revenue.

We've compiled 3 ways to kickstart new offerings at your medical fitness facility. Read on to learn how you can grow your community.

We’ve compiled the best ways to position your club against competing clubs in sales conversations and marketing materials. Read on.

After a popular presentation at IHRSA last month, Senior Product Manager Jordan Pflederer provided more insight into the creation of the mobile app. Check it out.

Learn everything you need to know about sales prospecting at your health and fitness club, from why it's important to how you can become better at it.

Genstar Capital joins GI Partners in backing Daxko's mission to help health and wellness businesses run their operations and deliver leading experiences to their members.

Set your fitness club sales team up for success with top-notch training, essential skills and strategies, and effective coaching. Read on for our tips.

The best way to increase referral activity at your health club is to create loyal advocates by telling your brand story. Read on to learn how to share your story.

There’s no limit to how Club Automation's mobile app can increase club safety, efficiency, and overall success.

Tournament hosting is of paramount importance for tennis club management. Here are 5 crucial steps for optimizing the planning process.

Fitness clubs rely heavily on securing new memberships to stay successful. An effective sales script can help clubs increase membership sales and stay on top.

It’s hard to retain members who don’t use your club. Read on to learn how tracking and improving member attendance can positively impact overall retention.

Junior tennis programs are vitally important for a club’s long-term success. Here are 4 important tips for growing your junior tennis offering.

Want the secret to keeping members engaged and coming back for more? Read on to see how to gather member feedback to improve your fitness club.

The state of the club fitness industry is changing rapidly during these times. See where we made it by Q2 2021 in this fitness industry recovery report.

Here are the top 5 fitness club management tasks to automate with the help of a fitness club management software. Read on.

How can you be certain you’re getting the fitness club software support you deserve? Read on for ways to assess your current situation.

Creating a successful tennis club schedule can be difficult for even the most seasoned tennis clubs and tennis program directors. Here's how to tackle it.

To create scalable, successful businesses, fitness club owners need to know where they stand. Having easily accessible data can help them make better decisions for the future.

Should robots (or automated recordings) be calling your members to resolve payment declines? There are some tasks that are better performed by humans.

In the highly competitive fitness industry, innovation and constant evolution are key. To succeed, fitness clubs need to drive new revenue streams to avoid stagnancy and obsoletion.

Utilizing several communication channels is crucial to keeping health club members of all ages and backgrounds engaged. Read on for our guide on the best channels to use and when to use them.

Growing and marketing a tennis club requires a strategic communication plan. Here’s what to ask yourself as you develop your tennis club marketing strategy.

When it comes to making decisions for the future of your fitness club, data-driven management can you give a major leg up. Read on to see how.

Grow club membership revenue through Instagram advertising. Read our tactical guide to learn how to kick off your first campaign.

The better you know your club members, the easier it is to sell to them. Here are our top strategies for increasing membership sales with a little discovery.

It’s important for your staff to make the most out of your club management software investment. Learn how to implement a software training program.

We had the chance to talk with Colby Watkins, Director of Strategic Initiatives and Integrations at Daxko, on three crucial steps to retaining revenue at your club. Check it out here.

Learn to manage a successful tennis club with advice on everything from scheduling to creating an exceptional member experience. Read on for more.