Club Automation Blog
Financial Metrics Your Fitness Club Should Be Tracking in 2024
How to Build an End-To-End Experience That Converts
The 2022 Guide to Fitness Club Management
Improve Your Tennis Club Management
How to Build a Fitness Brand
7 Ways to Boost Health Club Membership Sales
Health and Fitness Club Staff Management
Fitness Clubs
Growth
Marketing
Retention
5 Gym Member Retention Ideas for 2025 New Year’s Joins
Exercising more is one of the most common New Year’s resolutions, so your club may see an influx of new members in January. While they may start their membership with every intention of staying, not every member will stick around all year.
Operations
Top Fitness Industry Trends to Know for 2024
We analyzed 880+ Club Automation users to spot the must-know fitness industry trends. Learn how 2023’s trends are informing 2024’s latest insights.
Health Clubs
Health Club Membership Trends: Key Insights from 2024
Discover 2024 health club membership trends, from hybrid fitness models to flexible memberships, so you’re prepared to boost member satisfaction and retention.
Marketing
4 Digital Marketing Strategies for Gyms on a Budget
Budget constraints shouldn’t keep your gym from growing. Discover four low-cost digital marketing strategies for gyms that want to attract more members.
Growth
Complete Guide to Gym Membership Management
Learn how to manage your gym membership management by meeting the unique needs of different membership types and simplify operations with technology.
Health Club Software
Marketing
Grow Your Memberships With Club Automation Engage Pro
Club Automation Engage Pro offers the insights you need to unlock your club’s full potential. Set smarter goals, track progress, and convert more members
Fitness Clubs
How to Find the Right Billing Software for Your Fitness Club
Explore top fitness billing software options and compare features to find the best solution to fit your club's needs, enhancing operations and member satisfaction.
Fitness Clubs
Retention
Navigating the FTC’s Click-to-Cancel Rule: What Gyms Need to Know to Stay Compliant
For fitness operators, navigating regulatory changes can feel overwhelming, especially when it involves adapting processes that affect members. With the FTC’s “Click-to-Cancel “rule set to take effect in early 2025, fitness businesses must make key adjustments to comply.
Retention
Gym Member Engagement Ideas: Strategies to Boost Retention and Build Community
Boost retention and build a community with gym member engagement ideas. Learn how to keep members motivated, involved, and loyal to your club.
Growth
Pickleball
Tennis Clubs
How to Increase Fitness Membership Sales With Your Registration Forms
Learn how your registration forms could be holding back your fitness membership sales and how teaming up with registration experts can remove those barriers.
Fitness Clubs
Why Gym Analytics Are Essential for Fitness Club Success
Discover how gym analytics drive smarter decisions, boost revenue, and enhance member engagement with dynamic insights for fitness club success.
Growth
How to Increase Sales with a Gym Membership Sales Script
Increase your sales with effective gym membership sales script. Boost conversions with a structured, flexible script that enhances consistency and communication.
Growth
How to Sell More Gym Memberships
Learn how to sell more gym memberships by creating a cohesive sales and marketing strategy. Discover the role technology plays in growing membership sales.
Marketing
4 Ways to Level Up Your Fitness Club’s Website Design in 2024
Boost your club’s success with top fitness website design tips. Learn to attract, engage, and grow with key features like mobile responsiveness and SEO.
Customer Story
Insights X Impact
Marketing
The Experience Series
All-in-One Success: How Club Automation Powers Every Aspect of REPS Fitness’ Operations
Discover how REPS Fitness improved operations and enhanced member experience by switching to Club Automation, driving long-term growth and success.
Staff
Stop Losing Your Best Trainers: Top Staff Retention Strategies
Improve staff retention, enhance employee engagement, and reward staff with these retention strategies. Get started with the Club Automation + Edge integration.
Growth
Marketing
8 Things You Need for Better Gym Lead Generation
Attract more leads and increase your gym’s revenue with the right techniques and technology. Here are 8 things you need to improve your gym’s lead generation.
Finance
The Ultimate Fitness Club’s Guide to Finance
Boost trust and reduce disputes with gym membership fee transparency. Learn strategies for clear communication and itemized billing with Club Automation's guide.
Finance
Invest in Your Club: The Power of Flex Fees
Explore how Flex Fees can enhance your fitness club and member experience with strategic collection and reinvestment through Club Automation.
Fitness Clubs
A Fitness Club’s Guide to Gym Membership Fee Transparency
Boost trust and satisfaction with gym membership fee transparency. Learn strategies and use Club Automation’s technology for streamlined management.
Uncategorized
Guide to the canfitpro 2024 Global Conference & Trade Show
Experience the canfitpro Global Conference & Trade Show with workshops, keynotes, and networking. Visit Club Automation's booth for latest industry insights and innovations.
Operations
The Ultimate Guide to Fitness Club Management & Operations
Whether you’re looking to enhance lead generation, retain members, or leverage data, this guide covers all the essential components of operating a fitness club.
Fitness Clubs
Health Clubs
Operations
Tennis Clubs
webinar
Elevate Your Fitness Club: Unleash the Power of Personalization
Maximize your fitness club's potential and discover how personalized member experiences boost engagement, retention, and revenue.
Growth
Marketing
Introducing Club Automation Engage Pro: Your Ultimate Tool for Membership Growth & Engagement
Discover Club Automation Engage Pro, the ultimate tool for membership growth and engagement. Formerly VFP, this rebranded solution offers seamless lead capture, automated messaging, digital membership sales, and a new performance dashboard. Boost your fitness business with enhanced member engagement and efficient lead management.
Operations
Sales Funnel Optimization: How to Convert More Gym Leads
Grow your gym with advanced tools for sales funnel optimization, member engagement, operational efficiency, and increased member retention.
Health Club Software
Marketing
Grow Your Memberships With the VFP Performance Dashboard
The VFP Performance Dashboard offers the insights you need to unlock your club’s full potential. Set smarter goals, track progress, and convert more members
Webinars
Redefining Fitness Success with Club Automation Tech Partners
Discover how Club Automation key fitness partners are redefining fitness success. Gather valuable insights from industry experts on the significance of tech partnerships.
webinar
Lead Generation Ideas for Gyms: Engage and Convert Prospects
Discover actionable lead generation ideas for gyms. Use these proven strategies to engage prospects, optimize follow-up, and convert leads into loyal members.
Customer Story
Marketing
How Unyqe Fitness Grew New Members 488% in One Month
Unyqe Fitness grew their average new members 488%. Learn their secret to enhancing their experience without losing the human connection that makes them special.
webinar
IHRSA 2024 Recap: Unpack the Latest Insights and Innovations
Couldn’t attend IHRSA 2024? No problem. Catch up on the latest fitness industry trends and tap into the IHRSA energy at home with an on-demand recap webinar.
Webinars
How to Improve Your Gym Sales Funnel with Automation
Discover insights on optimizing your gym sales funnel with automation. Learn how to leverage technology to draw in new members and keep current members engaged.
Club Automation News
Your Guide to IHRSA 2024
IHRSA 2024 is almost here. Use this guide to discover must-see events, plan your schedule, and navigate the convention to have the best experience possible.
Growth
Marketing
How to Start Persona-Based Marketing at Your Fitness Club
Understanding your members is the key to growing your club. Unlock growth by creating member personas and boost engagement through persona-based marketing.
Customer Story
Marketing
How a New Website Transformed a Mom & Pop Gym Into a Modern Fitness Center
Discover how Coaches’ Corner Fitness transformed their operations with a new fitness club website designed by Club Automation.
Growth
Marketing
10 Tips for Creating Your Fitness Club’s Social Media Strategy
Social media is an integral part of your members’ lives. Follow these tips to create a social media strategy that connects with them.
Fitness Clubs
Health Club Software
Marketing
Club Automation’s Integration with Epifany: Boosting Member Engagement
Discover how Club Automation's integration with Epifany can help fitness businesses engage members, understand pain points, and boost sales while reducing churn. Learn more about this powerful partnership today!
Pickleball
Tennis Clubs
How to Plan a Pickleball Tournament
Planning a pickleball tournament takes a lot of time and effort. Follow these steps to plan a successful event.
Fitness Clubs
Operations
How to Boost Gym Revenue with Personal Training the Smart Way
Learn how to increase gym revenue by optimizing personal training services. Discover smart strategies to enhance profitability with 5 steps.
Insights X Impact
Win Back Your Gym Members: How to Create Successful Win-Back Campaigns with Data Analytics
Re-engage lost gym members with data-driven win-back campaigns. Discover strategies to boost retention and maximize ROI.
Fitness Clubs
Health Club Software
Software Buyer’s Guide: How to Choose Your Fitness Club’s Management Software
Switching club management software is a big decision, but it can be the right one if your current software isn’t meeting your needs. If you’re considering switching software, start here.
Fitness Clubs
Health Clubs
Webinars
10 Steps for Evaluating Your Fitness Club’s Website
In a crowded online landscape, regularly analyzing and optimizing your website can help your fitness club stand out. Use these 10 steps to evaluate your website and identify adjustments you can make to increase conversions.
Health Club Software
Introducing Our Newest Partner: Easalytics, the Analytics and Data Science Platform for Health Clubs
The Club Automation team is thrilled to announce our partnership with Easalytics, the ultimate analytics and data science platform for health clubs. With Easalytics, health clubs can gain deeper insights into member behavior and improve the member experience, value, and retention.
Health Club Software
How to Generate Team Buy-In When Switching Club Management Software
Transitioning to new club management software is a big decision, and getting your staff on board is critical. Follow these steps to encourage confidence and team buy-in during the transition.
Health Club Software
How to Launch a New Group Fitness Program at Your Health Club
Introducing a new group fitness program at your club may seem like a quick and simple process. You add the new classes to your schedule, post some flyers and classes get booked. Right? As a club leader, you know that’s not the case. However, if it’s not that easy, is there really a right way to introduce a new group fitness program? We think so, and this post outlines a blueprint to successfully starting a new program at your club.
Health Club Software
Here’s How Your Club Will Thrive with Full Service Billing
You understand the importance of a robust health club management solution because it’s how you run the back office of your facility. You also know that a huge component in running your business is the most important factor affecting your bottom line: billing solutions. CSI Spectrum’s Full Service Billing enables your health club to maintain positive cash flow, while saving you time so you can focus on fostering meaningful member relationships on the floor.
Marketing
Build Your Club’s Brand in 6 Steps
In an effort to offer guidance and support to the people in our industry, Club Automation and CSI Spectrum partnered with IHRSA to present the webinar “What’s Your Story?: Shaping Your Fitness Club’s Brand & Value.” In the presentation, Joe Grieshop and Ron Campbell discussed concepts of positioning your club to attract members though emotional engagement, the key to successful branding.
Operations
Knowledge of Payments Promotes Growth in Health Clubs: History of Payments
To know where we’re going, it’s useful to look back at where we’ve been. Reliable, optimized payments solutions are essential to any member-based health, wellness, and fitness organization. Before we dive into the Xs and Os of retaining revenue, let’s take a look at the history of payments and relevant terms.
Operations
Payments Security is Vital to Your Club
How can you know for sure your club’s payments are secure? We break down the various aspects of payments security to avoid the costs of a security breach, and help you choose a robust system best suited to your business practices.
Health Club Software
Operations
5 Admin Processes You Can Automate With Fitness Club Management Software
In the competitive world of fitness, creating space to focus on big-picture growth is essential. Free up time to focus on strategy by automating these 5 admin tasks.
Finance
Fitness Clubs
Financial Metrics Your Fitness Club Should Be Tracking in 2024
If you want to make smart business decisions, you need to understand your financial performance. Here are six key financial metrics you should track if you want to grow your club in 2024.
Health Club Software
Operations
3 Mistakes to Avoid When Switching Fitness Club Software Systems
When software transitions go poorly, they can cost you time, money, and even members. Avoid these three big mistakes when switching management software so your club comes out on top.
Marketing
4 Essentials Your Club Website Needs to Convert Leads
When you’re a business that lives and breathes by recurring revenue, a great member experience is crucial. It’s what drives retention and new member sales – your bottom line. And if your member experience begins and ends with the front door of your facility, you’re missing out on major opportunities.
Growth
Marketing
4 Ways to Level Up Your Gym Website in 2024
Your gym website is an essential touchpoint in your member journey. Use these four tips to improve your online experience, attract leads, and convert members.
Marketing
3 Tips to Make Your Fitness Sales Team More Efficient
The way you handle member relationships directly impacts how effective your sales team can be. Your club’s CRM software plays a pivotal role in maintaining positive member relationships but misusing it can slow your sales team down.
Growth
How Avoiding Integration Stalls Your Club’s Growth
To grow your club, you need to focus on acquiring more and more members. Keeping up with the sheer number of new members your club brings in every month is a daunting task. Staying on top of every aspect of their membership is even more difficult, but it’s a crucial part of meeting your members’ needs. Let's chat about what an interconnected solution can do for you today!
Fitness Clubs
Growth
Marketing
6 Questions to Ask When Planning a Fitness Marketing Campaign
We use marketing to inform how we feel about products and the businesses that sell them, and so do your members. If you want to connect with them online, your club campaigns need to cut through the noise.We’ve compiled six questions to guide your campaign planning and help you connect with your audience.
Customer Story
Fitness Clubs
Marketing
How Crunch Fitness is Changing the Fitness Industry Game
Read how Christian Dyer of Crunch Fitness continues to drive more leads and retain more members across 46 locations, and the overall impact to all 400+ Crunch locations.
The Experience Series
The Experience Episodes 8 & 9: Interview with Robert Brewster & Trent Bogh
In this two-part episode, Nick and Daron interview Robert Brewster and Trent Bogh and discuss discuss how to keep your team motivated and producing at a high level.
Marketing
Digital Marketing: How to Drive New Leads to Your Fitness Club
If someone Googles “health clubs near me,” would they find your website? How about your social media? Your leads are not walking through your doors to find more information about your club – they are researching you online.
Growth
Marketing
Webinars
Streamline Member Management Webinar
We had the chance to talk with Club Automation’s very own Adam Moats, Group Product Manager, on how to streamline your member management.
Growth
Marketing
Webinars
Save Revenue, Save Time Webinar!
We had the chance to talk with Club Automation’s very own Angela Masters, Senior Director, Full-Service Billing, and Sarah Blomberg, Senior Account Manager, Full-Service Billing, all about our Full-Service Billing offering.
Growth
Marketing
Webinars
Drive and Engage Leads with Amy Simpson and Matt Henman [WEBINAR]
We had the chance to talk with Club Automation’s very own Amy Simpson, Senior Product Manager, and Matt Henman, Strategic Relationship Manager, on how to drive and engage leads at the right time.
The Experience Series
The Experience Episode 6: Interview with Nick Thornton
On the most recent episode of the Experience, Daron turns the tables on Nick and interviews him about fully realizing the alignment of your sales and marketing staff while promoting team buy-in with your vision and career growth for your team members.
The Experience Series
The Experience Episode 5: Interview with Nick Lindauer
On the most recent episode of the Experience, Nick and Daron interview Nick Lindauer how optimizing your customer experience is key to performance.
The Experience Series
The Experience Episode 4: Interview with Geoff Dyer
Join industry experts Nick Thornton and Daron Allen, and special guest Geoff Dyer, as they share industry voices, trends, and how to implement the best member experience.
The Experience Series
The Experience Episode 3: Interview with Ron Lamb, CEO of Club Automation, Motionsoft, VFPNext, and CSI Spectrum
Join industry experts Nick Thornton and Daron Allen, and special guest Ron Lamb, as they share industry voices, trends, and how to implement the best member experience.
Health Club Software
Marketing
How to Build an End-To-End Experience That Converts
For your club to succeed, you need to create an experience that engages members at every step in their customer journey. Sales and membership expert Nick Thornton shared how you can create a club experience that attracts and retains members in his webinar.
Club Automation News
Raising the Bar at IHRSA 2022
In June, fitness professionals across the country flocked to Miami to attend IHRSA 2022. Our teams from Club Automation, VFPnext, Motionsoft, and CSI Spectrum were fired up to show club owners how they can take their business to new heights.
The Experience Series
The Experience Episode 1: The Intro
Introducing The Experience Series! Join industry experts Nick Thornton and Daron Allen as they share industry voices, trends, and how to implement the best member experience.
Club Automation News
A new partnership with Welld
The Club Automation team is thrilled to announce a renewed partnership with Welld Health. Welld will now handle all third-party check-in programs for insurance companies.
Pickleball
2 Strategies for Impressing Pickleball Players
If you want your new pickleball players to stick around, you need to show them your club’s value. Here's how your team can make the best first impression.
Pickleball
3 Ways You Can Boost Retention Using Pickleball
Pickleball is booming across the country. Read on for three ways you can use pickleball to boost your club’s retention rates.
Pickleball
Tennis Clubs
Pickleball: The Next Big Club Sport
There's no denying it now: pickleball is the sport of the moment. Read about how it got started and how it affects your club.
Fitness Clubs
Operations
The 2022 Guide to Fitness Club Management
Wondering how to take your club to the next level? We guide you through all the essential parts of running a successful health club.
Health Clubs
Marketing
3 Ways to Maximize Your Club’s Summer Marketing
We've compiled three steps you can take to maximize your marketing and boost your club’s performance this summer. Check them out.
Health Clubs
Tennis Clubs
How You Can Drive Success With Online Tennis Court Reservations
Prepare your tennis staff for what's to come this summer. Here are three benefits of using court management software to boost your club’s efficiency.
Health Clubs
Retention
Is Your Club’s Check-In Process Affecting Retention?
Providing an unrivaled experience means impressing members as soon as they walk through the door. That all starts with the check-in process. Learn tips here.
Health Clubs
Mobile
Why Your Club Needs an App this Summer
Giving your members an easy way to interact with your club is crucial for engaging them through the summer season. Read on for how to do it with a mobile app.
Health Clubs
Retention
Are You Using Custom Memberships to Boost Summer Retention at Your Club?
Summer is around the corner! Check out two strategies for implementing facility access to keep your members coming back this summer.
Operations
Proving Your Value to Hospital Boards for Medical Fitness Facilities
Building an informative, thorough, and actionable business case is the best way to help get your hospital board on your side. Grab our template here.
Club Automation News
VFPnext Joins Daxko to Expand the Most Extensive Tech-Based Community in Health and Wellness
Daxko announced today that it acquired VFPnext, which joins Motionsoft, Club Automation and CSI Spectrum in the Club Division of Daxko. Learn more.
Marketing
Webinars
Build Brand Loyalty: Marketing Memberships to Rehab Clients Webinar Recap
Our Director of Enterprise Marketing hosted a webinar for the Medical Fitness Association called "Build Brand Loyalty: Marketing Memberships to Rehab Clients." Watch here.
Insights X Impact
Trends in the Club Fitness Industry
Here we give an overview of the club fitness landscape, then discuss how that background has informed major fitness industry trends that define our future.
Retention
Losing Medical Fitness Memberships? Three Strategies to Boost Retention
We've compiled 3 tactics you can employ to keep members coming back to your medical fitness facility again and again. Read on.
Growth
Marketing
Building Your Medical Fitness Brand: Internal Branding
In Part 1, we looked at how you can build your medical fitness brand externally. Here we talk about how you can use that story for internal branding. Read on.
Growth
Marketing
Building Your Medical Fitness Center Brand: External Branding
We've broken down the best ways for your medical fitness center to build an external brand for your customers and an internal brand for your employees. Read on.
Growth
Marketing
Problems a Conversational AI Assistant Can Solve At Your Club
Read on for three ways clubs are using AI assistants, to improve engagement and grow revenue.
Growth
Growing Your Medical Fitness Center
We've compiled 3 ways to kickstart new offerings at your medical fitness facility. Read on to learn how you can grow your community.
Fitness Clubs
Growth
Operations
Get Competitive, Drive Club Membership Sales
We’ve compiled the best ways to position your club against competing clubs in sales conversations and marketing materials. Read on.
Mobile
Game On! Provide Unrivaled Mobile Experiences Webinar Summary
After a popular presentation at IHRSA last month, Senior Product Manager Jordan Pflederer provided more insight into the creation of the mobile app. Check it out.
Operations
Fitness Club Sales Prospecting 101
Learn everything you need to know about sales prospecting at your health and fitness club, from why it's important to how you can become better at it.
Club Automation News
Daxko, Parent Company of Club Automation, Receives Investment to Accelerate Innovation & Growth
Genstar Capital joins GI Partners in backing Daxko's mission to help health and wellness businesses run their operations and deliver leading experiences to their members.
Fitness Clubs
How to Coach Your Fitness Club Sales Team to Success
Set your fitness club sales team up for success with top-notch training, essential skills and strategies, and effective coaching. Read on for our tips.
Marketing
Why Your Club Needs a Brand Story
The best way to increase referral activity at your health club is to create loyal advocates by telling your brand story. Read on to learn how to share your story.
Mobile
Retention
Power Member Experiences with a Club Mobile App
There’s no limit to how Club Automation's mobile app can increase club safety, efficiency, and overall success.
Tennis Clubs
Planning a Tennis Tournament Step-By-Step
Tournament hosting is of paramount importance for tennis club management. Here are 5 crucial steps for optimizing the planning process.
Operations
How the Perfect Club Sales Script Can Lead to More Memberships
Fitness clubs rely heavily on securing new memberships to stay successful. An effective sales script can help clubs increase membership sales and stay on top.
Retention
Why Tracking Member Attendance is Key to Retention
It’s hard to retain members who don’t use your club. Read on to learn how tracking and improving member attendance can positively impact overall retention.
Tennis Clubs
Grow Your Junior Tennis Program
Junior tennis programs are vitally important for a club’s long-term success. Here are 4 important tips for growing your junior tennis offering.
Fitness Clubs
Growth
Operations
Why Tracking Member Satisfaction is Essential to Club Growth
Want the secret to keeping members engaged and coming back for more? Read on to see how to gather member feedback to improve your fitness club.
Insights X Impact
Health and Fitness Club Industry Report: Q2 2021
The state of the club fitness industry is changing rapidly during these times. See where we made it by Q2 2021 in this fitness industry recovery report.
Fitness Clubs
Marketing
5 Fitness Club Management Tasks to Streamline with Automation
Here are the top 5 fitness club management tasks to automate with the help of a fitness club management software. Read on.
Fitness Clubs
Health Club Software
Is The Problem a Lack of Support or Bad Software?
How can you be certain you’re getting the fitness club software support you deserve? Read on for ways to assess your current situation.
Tennis Clubs
A Foolproof Process for Tennis Club Scheduling
Creating a successful tennis club schedule can be difficult for even the most seasoned tennis clubs and tennis program directors. Here's how to tackle it.
Growth
Operations
How to Use Data to Grow Your Fitness Club
To create scalable, successful businesses, fitness club owners need to know where they stand. Having easily accessible data can help them make better decisions for the future.
Finance
Retention
Are Robots Calling Your Members About Declined Payments?
Should robots (or automated recordings) be calling your members to resolve payment declines? There are some tasks that are better performed by humans.
Growth
How to Create New Revenue Streams for Fitness Clubs
In the highly competitive fitness industry, innovation and constant evolution are key. To succeed, fitness clubs need to drive new revenue streams to avoid stagnancy and obsoletion.
Health Clubs
Marketing
Retention
Health Club Communication Channels: When and How to Use Them
Utilizing several communication channels is crucial to keeping health club members of all ages and backgrounds engaged. Read on for our guide on the best channels to use and when to use them.
Growth
Marketing
Tennis Clubs
6 Questions to Ask When Building a Marketing and Growth Plan for Your Tennis Club
Growing and marketing a tennis club requires a strategic communication plan. Here’s what to ask yourself as you develop your tennis club marketing strategy.
Fitness Clubs
Operations
6 Ways Data Analytics Revolutionize Fitness Club Management
When it comes to making decisions for the future of your fitness club, data-driven management can you give a major leg up. Read on to see how.
Growth
Marketing
Find Club Members Where They Are with Instagram Advertising
Grow club membership revenue through Instagram advertising. Read our tactical guide to learn how to kick off your first campaign.
Growth
Are You Missing Out on Sales Because You Don’t Know Your Members?
The better you know your club members, the easier it is to sell to them. Here are our top strategies for increasing membership sales with a little discovery.
Health Club Software
Staff
Software Training Guide for Health Club Staff
It’s important for your staff to make the most out of your club management software investment. Learn how to implement a software training program.
Finance
Growth
Operations
Revenue Retention Workshop
We had the chance to talk with Colby Watkins, Director of Strategic Initiatives and Integrations at Daxko, on three crucial steps to retaining revenue at your club. Check it out here.
Operations
Tennis Clubs
Improve Your Tennis Club Management
Learn to manage a successful tennis club with advice on everything from scheduling to creating an exceptional member experience. Read on for more.
Staff
6 Staff Recruiting and Retention Tactics for Your Health Club
Recruiting, hiring, and retaining health club staff is a challenge. Learn how to do it successfully.
Marketing
How to Build a Fitness Brand
Set your fitness club apart from the competition with a strong health club branding plan designed to bring in new members while increasing trust and loyalty.
Retention
How to Take Member Experience to the Next Level
Here’s how to make sure each point of contact between your club and your members creates a seamless path to an unrivaled member experience.
Insights X Impact
Health and Fitness Club Industry Report: 2020 Year in Review + Q1 2021
For the health and fitness club industry, last year was a year unlike any other. Get our report on how the data shook out after the dust settled.
Growth
7 Ways to Boost Health Club Membership Sales
A strong sales plan is essential to the success of your health club. Follow these 7 dos and don’ts to maximize the efficiency of your health club sales.
Club Automation News
[News] Midtown Athletic Clubs Partners with Club Automation to Deliver Exceptional Member Experiences
Midtown Athletic Clubs, a world-class fitness and tennis provider with eight clubs across the U.S. and Canada, announced a long-term partnership with Club Automation.
Marketing
Google Business Profile for Health Clubs
If your health club hasn't optimized your local presence online, you’re missing out on major opportunities for membership sales. Google Business Profile is key. Learn why.
Staff
Health and Fitness Club Staff Management
Learn the best strategies for managing every member of your health club staff, from personal trainers and instructors to sales associates and front desk staff.
Health Club Software
Why We Love Cloud-Based, Web Browser Applications
Looking for information on the differences between a web application and a web browser application? Check it out here.
Operations
Unleashing Leadership Potential for Growth: Why the Fitness Industry Needs More Female Leaders
At the Fitness Technology Summit, female execs gathered to share their thoughts on why gender diversity is an absolute must when it comes to fitness. Read on.
Operations
How Can Clubs Complement At-Home Fitness?
Here are several considerations for retaining and growing membership numbers by complementing at-home fitness rather than battling against it. Read on.
Marketing
Drive New Leads to Your Club with Facebook Advertising
Here we talk about the importance of Facebook advertising for health and fitness clubs & walk you through the basics of building a campaign. Check it out.
Marketing
Email Marketing ROI: What Clubs Need to Track
Email marketing remains one of the best ways to interact with your audience, and your email marketing return on investment (ROI) tells you the profitability of your efforts.
Retention
Re-Engaging Lost Members: Learnings from the Fitness Technology Summit
Industry leaders Frank Ancharski, Meredith DeAngelis, Katie Bossie, Chris Craytor, and Todd Scartozzi discuss the best ways to re-engage members at your club. Learn more.
Diversity, Equity, And Inclusion
The Business Case for Diversity, Equity, and Inclusion: From Ideas to Action
Read on for the business case for diversity, equity, and inclusion (DEI) and how adopting a strong DEI plan can increase your bottom line.
Insights X Impact
December 2020 Club Industry Trends
You need trusted information to inform the decisions you make at your club. Read our report on club industry data trends from December 2020.
Marketing
Email Marketing for Health and Fitness Clubs
Of all the marketing tactics, email marketing is one you should be leveraging for your health and fitness club. Read on to learn how to get started.
Club Automation News
Finance
Announcing Gains: Payments for the Club Industry
Daxko, Club Automation’s parent company, announced today the expansion of its integrated payments and full service billing offering, Gains Pro. Learn more.
Club Automation News
2020: The Year of Collaboration
With the start of the new year, there’s plenty that we’re looking forward to and just as much we’re hoping to leave behind. Here's our year-end reflection.
Club Automation News
Motionsoft and Club Automation host virtual Fitness Technology Summit
More than 250 of the brightest minds in the health and wellness industry gathered virtually for the 2020 Fitness Technology Summit, a continuation of the renowned Motionsoft Tech Summit. Read on.
Marketing
Fitness Club Marketing Basics and Best Practices
For the health and fitness club industry in particular, marketing is especially important. Learn how to set your club apart from the crowd.
Insights X Impact
November 2020 Club Industry Trends
Check out health club data trends for November 2020. We see a promising indication that we will not only survive the fourth quarter, but thrive in 2021.
Finance
Payment Declines: The Other Green for Your Health Club
You shouldn’t have to worry that payment declines will mean members walking out the door. Learn about the payments solutions you have at your fingertips.
Finance
Operations
Financial Management for Health and Fitness Clubs
Your club begins and ends with strong financial management. This blog will help you develop financial best practices - even during uncertain times.
Retention
Master the Member Lifecycle Journey
Relationships are essential to every stage of the Member Lifecycle Journey, and technology supercharges these vital member engagement practices by saving club leaders and staff members valuable time. This blog post dives deeper into the Member Lifecycle Journey and explores how each stage can be strengthened by the right club management solution.
Retention
How to Engage Health and Fitness Club Members
While there’s much that goes into managing a gym business, your members are the single most important aspect of your fitness club. Check out the ultimate guide to member engagement for your club.
Insights X Impact
October 2020 Club Industry Trends
With such uncertainty and change, you're looking for ways to navigate the waters. See our October Insights and Impact report that helps club leaders like you.
Finance
Payments Security is Essential to Your Health and Fitness Club
How can you know your health and fitness club's payments are secure? Here we break down payments security so you can evaluate what your club needs.
Club Automation News
Operations
Introducing the State Fitness Alliance Playbook
With a mission to see a fitness alliance in every state, we’ve created our State Fitness Alliance Playbook to fortify the power of unity. Check it out here.
Insights X Impact
September 2020 Club Industry Trends
With a year of such uncertainty and change, you're looking for ways to navigate the waters. Check out our Insights and Impact report that helps club leaders like you on that mission.
Finance
History of Health Club Payments
To know where we’re going, it’s useful to look back at where we’ve been. Let's take a look at the history of payments and relevant terms.
Marketing
What Your Health Club Website Needs to Engage Members
Member experience is crucial to retention, and your website is crucial to member experience. Learn how to use your website to engage your members.
Marketing
Google Ads for Clubs: The Keywords to Bid On & More
Setting up and running Google Ads for your health or fitness club can seem daunting, but it doesn't have to be that way. Learn how it's done.
Marketing
IHRSA: Shaping Your Fitness Club’s Brand and Value
To offer guidance and support during this difficult time in our industry, Club Automation and CSI Spectrum partnered with IHRSA to present the webinar “What’s Your Story?: Shaping Your Fitness Club’s Brand & Value.”
Customer Story
How Hockessin Athletic Club Keeps Up with 12,000 Members Using a Member Engagement Assistant
Learn how this health club used a Member Engagement Assistant to engage their community of members during a trying time, and even sell more club offerings.
Club Automation News
Club Automation Announces Vast Expansion into Canada
Club Automation is deeply committed to serving the health and wellness industry and its expansion into Canada allows it to extend its best-in-breed solutions to an even greater community.
Club Automation News
Club Automation Expands the Most Extensive Tech-Based Club Community with Motionsoft Acquisition
The addition of Motionsoft forms an unrivaled set of end-to-end solutions for the club market especially.
Marketing
How to Make Sure Your Club’s Emails Reach Your Prospects
Learn how to determine if your prospect engagement efforts are performing at peak levels.
Growth
Marketing
How to Send Emails Your Prospects Will Actually Read
Let's take a look at how personalization can help you better connect with potential members.
Finance
4 Reasons to Consider Full Service Billing at Your Health Club
Fitness club billing software helps you maintain steady cash flow & streamlines your operations so you can focus on what's important: your members. Read on.
Growth
Retention
How a Member Engagement Assistant Helps Your Club with Follow-Ups
Prospective members need more than one or two points of contact to commit to your club, which is why a strong and tactful follow-up plan is essential to sales effectiveness.
Finance
Retention
How a Member Engagement Assistant Makes Your Club On Time, Every Time
Leads are essential to the future success of your club, and timing is key to lead conversion.
Club Automation News
How 3 Fitness Alliances are Fighting for the Fitness Industry
We know clubs are hurting right now. We've been asking ourselves, how to we affect positive change in our clubs & our industry going forward? Catch the conversation here.
Growth
Operations
4 Reasons to Offer Small Group Training at Your Club
Let's look at some reasons to consider small group training at your club.
Finance
What are Credit Card Declines Costing Your Club?
Did you know that 1 in 3 members will terminate their membership within 30 days of being contacted regarding returned payments from expired or invalid cards?
Insights X Impact
Introducing the Insights and Impact Report: Data Trends for the Club Industry
The Insights and Impact Report is a monthly breakdown of data trends and insights so club leaders like you can make informed decisions.
COVID-19
Operations
Staff
Joslyn Thompson Rule on Developing the Mindset of a Leader
Listen as Nike Global Master Trainer Joslyn Thompson Rule tells all, sharing lessons in leadership she's learned over the years.
COVID-19
Operations
Webinars
Connection Without Contact: Safely Re-Open Your Health Club
Let’s look at some simple ways you can encourage connection without contact and safely re-open your club.
COVID-19
Operations
Webinars
Connection without Contact – Managing Your Fitness Facility
Supercharge your member experience by putting the power in your member's hands, whether that's giving them power to manage their account or to attend classes virtually.
COVID-19
Retention
Webinars
Connection without Contact – Powering the Member Experience
Check out our Connection without Contact series to ensure you have the touch-free solutions you need to engage your team, manage your facility and power your member experience.
COVID-19
Staff
Webinars
Connection without Contact – Engage Your Team
Engaging your team at your fitness club looks different these days. Join us to learn ways to keep your staff engaged and supported during this time.
COVID-19
Operations
Webinars
Leading Through Uncertainty
Join Daxko CEO, Ron Lamb, as he interviews a panel of esteemed military leaders and experts whose entire careers have been built upon a foundation of leading through uncertainty.
Operations
Retention
Webinars
Building a World Class Group Fitness Program
Join Group Ex PRO's Shannon Fable as she talks through what it looks like to manage and grow your club's group fitness program.
Operations
Webinars
Get the Data You Need to Make the Right Decisions
Ensure you are making the right decisions for the success of your club by knowing the data to look for, how to get it quickly and most importantly, how to understand it.
Club Automation News
Club Automation Brings Performance Analytics to the Health and Fitness Club Market
Club Automation is excited to announce the release of Performance Analytics, the first solution of its kind in the health and fitness club market.
COVID-19
Operations
Webinars
Safely Re-Opening & Operating Your Club in the “New Normal”
Check out this webinar about re-opening your health and fitness club and how to pivot for the post-pandemic world.
COVID-19
Operations
Introducing the Re-Opening Playbook for Health, Wellness, and Fitness Organizations
We're excited to introduce this step-by-step guide with standard operating procedures designed specifically for health, wellness, and fitness organizations.
COVID-19
Marketing
Operations
Webinars
Creating the “New Normal:” Re-Shaping Your Brand Post-COVID
Now more than ever, it is vital for your team to have a strong presence and relationship with your members online. Join us as we talk with New York Times Bestselling Author and co-founder of Brand Builders Group, Rory Vaden, on how you can re-shape your brand and your communication strategy in the post-COVID landscape.
COVID-19
Finance
Understanding the Paycheck Protection Program (PPP) for Clubs
We are partnering with Lendio to assist your club with learning more about and applying for the Paycheck Protection Program (PPP).
COVID-19
Finance
Webinars
Best Practices to Manage Chargebacks at Your Facility
During the global pandemic, clubs nationwide have been forced to close their facilities. They now face unique financial challenge, in particular, chargebacks. Compared to March, we've seen the number of chargebacks increase by 89%. It's vital for your team to be confident in best practices for managing chargebacks to protect yourself from losing revenue.
COVID-19
Retention
Webinars
Member Surveys During COVID-19: Focus On How Your Members Feel
Having a finger on the pulse of your community is key to the success of your organization. As you prepare to re-open your doors, now is a critical time to get your members’ feedback, so that you can make adjustments to your business and recover stronger than ever.
COVID-19
Finance
What Club Leaders Need to Know about Chargebacks
Let's go over some details about what a chargeback is, what the dispute process looks like and how club leaders can best protect their organizations against losing that revenue.
COVID-19
Retention
Webinars
Recover Strong with Effective Engagement Strategies
The best way to get members back through your doors is personalized, prompt communication. Learn how a member engagement assistant can make that possible at scale.
COVID-19
Webinars
How to Run an At-Home Program on SugarWOD for Your Club Members
To help you run an at-home program for your club members, we have organized the following guidance on SugarWOD.
COVID-19
Webinars
Recover Strong: Investing in Your Group Fitness Team and Community
Your facility’s Group Ex program will be a key component of your recovery. After weeks of quarantine, your members are going to be eager to get back to the gym and their group fitness routine! Join us as we discuss ways to keep your fitness community and your group ex team engaged during the COVID-19 crisis, so you can recover stronger than ever.
COVID-19
Webinars
Rapid Recovery Webinar Series for Clubs
Club Automation and its family of brands will be hosting a COVID-19 rapid recovery webinar series for clubs. Our goal is to educate and inspire as we lead our communities through this uncertain time period, together.
Retention
Webinars
Creating a Virtual Gym Experience
Join SugarWOD founder, Drew Larsen, as he walks through the value of SugarWOD in helping you roll out a virtual gym experience at your gym, studio, club or facility.
COVID-19
Leading Your Club Through COVID-19
Club Automation recently hosted a COVID-19 planning webinar for health and wellness leaders. Join Club Automation's Co-founder, Jeff VanDixhorn, and the Medical Fitness Association's President, Bob Boone, as we discuss ways to get accurate information quickly, track trends to mobilize quick response and share steps to promote community engagement in the rapidly-changing landscape.
Retention
Improve Member Engagement at Your Health Club with SMS Messaging
Let’s walk through some ways you can use SMS to improve overall member engagement.
Growth
3 Benefits of Artificial Intelligence in the Club Industry
Artificial intelligence (AI) cultivates automated, meaningful conversations with both leads and members, saving clubs valuable time and ultimately increasing revenue.
Retention
Tennis Clubs
3 Ways a Tennis Program Improves Club Retention
Member retention is essential to running a great club. Read our tips to discover ways to boost retention rates at your club by investing in your tennis program.
Club Automation News
Club Automation to Attend the Inaugural Racquet & Paddle Sports Show
Club Automation and TennisSource will be the Official Technology Sponsors of this year’s show as the two thought leaders in tennis club innovation.
Operations
Retention
One Way to Boost Member Experience & Reduce Facility Costs
At Club Automation, we power the health and wellness member experience, and club facilities are a huge aspect of this journey. We recently had the opportunity to speak with Sports Interiors about how they are helping improve the member experience and reduce facility costs nationwide.
Club Automation News
Club Automation Announces New Digital Marketing Service
Club Automation now offers digital marketing, an all-inclusive program designed to combine your marketing, website and club management software.
Customer Story
Growth
Grow Your Club with Hands-On Management
Club Automation recently had the pleasure of sponsoring an IHRSA Webinar presented by Larry C. Conner, President and General Manager of Stone Creek Club and Spa.
Retention
Member Lifecycle Journey: Delight Your Community
The Delight stage of the Member Lifecycle Journey is focused on nurturing long-term relationships and creating raving fans through emotional engagement.
Retention
Member Lifecycle Journey: Fostering Long-Term Engagement
The Engage stage is all about human interaction and truly sets your club up for success in the next and final stage, Delight.
Retention
Member Lifecycle Journey: Managing the Member Experience
Once you have attracted and converted your new member, it’s time to effectively manage their member experience.
Staff
How to Strengthen Your Network and Career
As we reflect on the Women’s Leadership Summit, let’s take a look at a few ways you can begin to strengthen your network and career.
Retention
Member Lifecycle Journey: How to Convert Prospects into New Members
To sustain a healthy club in today’s market, we must be able to consistently convert prospects into new members.
Club Automation News
Club Automation to Attend Athletic Business Show 2019
Club Automation is excited to attend Athletic Business Show 2019 in Orlando, Florida November 12 – November 16.
Retention
Member Lifecycle Journey: How to Attract New Members
Clubs need to take a step beyond the concept of awareness and focus on strategically attracting the people who are actively searching for their services.
Club Automation News
We’re Hiring! Club Automation to Host Open House
Club Automation is growing, and we want to meet YOU! If you're a team player who wants to make the world a healthier and happier place, come meet us Tuesday October 29th.
Club Automation News
Club Automation to Attend the Club Industry Show
Club Automation is thrilled to be attending the Club Industry Show October 9-11 in Chicago, Illinois.
Staff
How to Grow and Retain Your Club’s Personal Trainers
Employee turnover is costly for club personal training teams. To improve your staff retention, implement this simple approach to continuous growth.
Retention
How to Make Your Club the “Third Place”
Supportive networks and friend groups at your club are essential to building a tight-knit community.
Operations
Staff
How to Manage an Internship Program at Your Club
Internships are a great way for students and recent graduates to gain valuable work experience, and they can be a great recruiting tool for your club.
Uncategorized
How will California bill AB 5 impact the club industry?
AB 5 has been at the center of an ongoing debate between app-based “gig economy” companies and the State of California, because AB 5 re-classifies many independent contractors as employees. How will this affect the club industry?
Retention
Crafting a Compelling Member Journey
The member journey is a hot topic today and for good reason. Members power your club. This post reflects on a recent webinar Club Automation attended that was focused on crafting a compelling member journey.
Marketing
How to Grow Your Club with Content Marketing
Content marketing for clubs works because it’s helpful, relevant and conveniently placed where your ideal member goes to find information.
Health Clubs
Is Your Club Participating in World Wellness Weekend?
World Wellness Weekend is a global movement September 21-22.
Growth
Using Culture to Drive Personal Training Profits
We recently had the opportunity to sponsor and attend an IHRSA webinar with Ryan McKenzie, fitness business consultant and coach. This post will dig into a few key takeaways from the webinar.
Marketing
Digital Marketing for Clubs: Boosted Posts or Facebook Ads?
Should club marketing managers use boosted posts or ads on Facebook? Find out in this post.
Marketing
Health Club Website Must-Haves: Responsive Design
One of the most important elements to a modern professional website, while simple, is responsive design. In this post, we briefly outline what responsive design is and why it’s important for your health club.
Retention
How to Introduce a New Group Fitness Program
Is there really a right way to introduce a new group fitness program? We think so, and this post outlines a blueprint to successfully starting a new program at your health club.
Marketing
The Importance of Website Security for Health Clubs
Any website is vulnerable to fraud, theft and malicious attacks like viruses and malware - including health club websites.
Retention
Building Relationships with New Health Club Members
You don’t get a second chance to give a first impression, but you have several opportunities to build a healthy, long-term relationship with every new member.
Club Automation News
What’s New with Club Automation: Product Support Release
Check out Club Automation's latest product support release!
Staff
3 Ways to Build a People-centered Health Club Team
Grow your health club by focusing on your people first.
Club Automation News
4 Ways Club Automation is Raising the Bar on Your Customer Service Experience
Club Automation is taking steps to put your feedback into action.
Growth
Invigorate Your Health Club with an Innovation Program
Business innovation isn’t reserved for unicorn technology companies though. The health club industry can greatly benefit from innovation programs too.
Club Automation News
What’s New with Club Automation: A Release Update
We are excited to announce new features to the Club Automation platform that will improve the Pro Shop inventory process, prevent time clock redundancy for classes and programs, and give clubs a new option to add the "sold by" name in the point of sale automatically.
Marketing
Marketing Strategies for Clubs: SMS Messaging
The club industry has become a very competitive market. Give your facility an edge by using the most cost-effective marketing solution available, SMS Messaging.
Club Automation News
Health Club Software
Club Automation API and Integrations
We know there is no single software solution that fits all of a clubs needs, which is why Club Automation integrates with many tools to help you run your club.
Health Club Software
Software for Group Exercise Classes: Get Your Checklist
Software can help make running group fitness classes at your club a breeze, but how do you know what software is right for your club? Read on to find out more.
Health Club Software
Club Software Providers: Find the Right Tools for Your Club
When should you consider switching to a health club management solution like Club Automation?
Growth
Marketing
How SMS Messaging Helps Keep Your Club in Your Members’ Minds
Learn how SMS messaging can keep your members interested and engaged.
Retention
Member Retention Tips for Health Clubs
Effectively engaging your members is vital in improving your health club member retention. Read these four tips to help your club boost its retention rate.
Growth
Health Clubs
Sales Strategies for Health Clubs
Maximizing health club sales is a lot like adhering to a fitness program. You follow a plan, your implement strategies and track results. Learn more.
Growth
Using an Automated Sales Assistant to Streamline Your Sales Process
See how an automated sales assistant from Conversica + Club Automation can help your club automate and streamline the sales & prospecting process.
Club Automation News
Prospecting for Clubs
We are excited to release new features to the Membership Prospecting tool making viewing, tracking and updating prospects easier for your staff!
Customer Story
Big C Builds State-of-the-Art Functional Fitness Training Room
Club Automation Customer Spotlight | Big C Athletic Club took a big risk to shut down & build a world-class functional fitness training room. Read their story.
Club Automation News
Branded Apps for Clubs by Club Automation
Shifting demographics & member behavior has taken branded mobile apps for clubs from a luxury to a necessity. Looking to get an app for your club? We can help.
Retention
Member Retention Strategies for Health Clubs
High member retention is the hallmark of a great club. Read this blog to discover three ways to improve your club's retention rate.
Customer Story
Tennis Club Software Reviews: Cliff Drysdale Partner Profile
Read how Club Automation has impacted Cliff Drysdale Tennis and completely turned around their operations.
Customer Story
Club Software Reviews: See How Genesys Uses Club Automation
Club Industry "Top 100" Club, Genesys Athletic Club was in search of a software they could count on. They found that & more in Club Automation. Read their story.
Customer Story
Wellness Center Software Reviews: St. Bernards Health & Wellness
Read about what St. Bernards Health Center was looking for in a software system and why they chose to partner with Club Automation.
Customer Story
Mount Auburn & Club Automation Celebrate Two-Year Anniversary
Mount Auburn Club and Club Automation celebrate their two-year partnership. Read more about their success here!
Customer Story
Genesys Athletic Club & Club Automation Celebrate Second Anniversary
Genesys Athletic Club and Club Automation celebrate their two-year partnership. Read more about their success here!