IHRSA 2024 Recap: Unpack the Latest Insights and Innovations

Sara Perry

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April 11, 2024

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category

minute read

PUblished

April 11, 2024

The Club Automation team smiling together at IHRSA 2024 for International Women’s Day

Couldn’t make it to IHRSA 2024? No problem.

Catch up on all the IHRSA 2024 action without the hassle of a ticket. Read on for the latest fitness industry trends, and download the on-demand IHRSA recap webinar to tap into the energy and innovation of IHRSA – right from your own home.

IHRSA 2024 Trends

Members Expect Personalized, Digital Fitness Options

Personalized, digital experiences are reshaping the fitness industry, making the member experience more engaging and personal than ever before. At the heart of this transformation are digital engagement tools and mobile apps. 65% of customers expect businesses to adapt to their changing needs, but 61% feel like they’re treated as just a number. Members want that to change. They’re quickly becoming indispensable for connecting with members, offering personalized services, and keeping them engaged with real-time updates.

Holistic Wellness is on the Rise

Fitness is moving beyond the gym to include mental, emotional, and spiritual well-being. Nearly 50% of consumers hold wellness as a top priority in their day-to-day lives. Fitness businesses are expanding their offerings in 2024 to include holistic wellness programs that cater to a more comprehensive view of health.

There’s a growing demand for fitness businesses that incorporate mindfulness, stress management, and social connections alongside exercise and nutrition for overall well-being. By providing services that go beyond physical fitness, you become a holistic sanctuary for members looking for a more balanced approach to wellness.

Strength Training's Popularity is Growing

Strength training is celebrated for its holistic benefits, like improving muscle mass, metabolic health, and injury prevention. As the search for more holistic wellness options grows, strength training is growing in tandem. In 2024, look for ways to welcome members of all fitness levels so they can discover the benefits of incorporating strength training into their routines.

AI is Here to Help

We’re just beginning to tap into AI’s potential in the fitness industry. AI is revolutionizing personalization, offering tailed workout recommendations and optimizing operations.  In 2024, personalize training through data analysis. Offer real-time feedback for more effective and engaging workouts.

AI is impacting SEO as well. As search engines like Google experiment more with generative AI, you will see changes to your website’s organic traffic. Learn how to use AI to your benefit and be prepared to tackle any changes you see head-on.

More Members are Wearing Their Technology

Wearable technology has evolved from a trend to an essential aspect of our daily lives, particularly in the realm of fitness. Nearly one in three Americans uses a wearable device like a smartwatch to monitor their health. This technology has become an expectation in the fitness industry.  It not only empowers members to track their fitness progress, but also equips you with the tools to deliver highly personalized experiences.  

Embrace wearable technology to make your members’ fitness journey more interactive and rewarding. Advance beyond simple activity tracking in 2024. Provide comprehensive health insights and coaching, all seamlessly integrated with AI.

Latest IHRSA 2024 News

IHRSA is Now the Health & Fitness Association

In an exciting update, IHRSA unveiled its new identity as the Health & Fitness Association. This change reflects the organization's ongoing commitment to championing the fitness industry and sharing the profound impact exercise can have on physical and mental wellness. The evolution follows strategic enhancements aimed at amplifying advocacy, education, and research within the health and fitness realm. While the association's name and visuals transition to align with its refreshed focus, its core commitment to serving the global health and fitness community remains steadfast. Expect gradual updates across their digital presence to mirror this exciting new chapter.

Celebrating the 15th Annual Women’s Leadership Summit

This year’s summit, Conflict to Collaboration – The Conversation Women Need to Have, was a success across the board. The summit addressed critical topics, such as navigating performance reviews and the balance of personality vs performance. Having other women in your court to raise you up changes the way women look at themselves. Having a support system who remind you that you can be a leader, a manager, or a CEO is invaluable for women in the fitness industry.

Club Automation Introduces the Member Sales Performance Dashboard

Introducing Club Automation’s Member Sales Performance Dashboard, a revolutionary tool for health and fitness club management. This tool offers a coveted control panel for understanding membership growth. With visual KPIs and goal tracking, clubs can refine sales strategies, make data-drive decisions, and confidently reach sales targets. Empowering operators with real-time insights and data-driven decision-making, it enhances membership growth strategies and the member journey.

Catch Up on IHRSA 2024 On-Demand

The trends spotted at IHRSA are a roadmap for fitness businesses looking to navigate the future of the industry and grow in 2024.

To explore these trends further and learn how you can incorporate them into your business, watch the on-demand recording of “IHRSA 2024 Unpacked: Insights and Innovation” today.

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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Static and dynamic content editing. A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

  • Just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection
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Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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