Sales Strategies for Health Clubs

Jimmy Girot

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April 16, 2019

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category

minute read

PUblished

April 16, 2019

Over the last few years, people have become more and more aware of the need to take care of their bodies and manage their health, particularly in the United States. In fact, Statista.com figures indicate that around $30 billion was spent in the US health and fitness club industry in 2017. For those health clubs looking to improve membership sales, here are five strategies to put into practice.

1. Create Reasons to Visit Your Facility

Often times, people are hesitant to try out a new health club or schedule a visit, unless they have a great reason. Create an events calendar or special promotion days that are specifically targeted to guests. Things like a community fitness class offered once a month, a free health fair day or even an open house that allows people to check out the facilities can generate interest and improve your membership sales.

2. Make Connecting and Joining Easy

We live in a digital age and people expect connecting to businesses and services to be fast and simple. One way to maximize your health club sales is by having a variety of innovations available to your prospects for connecting and joining. Club software, mobile apps, social media, text alerts, etc. all give potential members the confidence that your facility is technological and easy to work with.

3. Develop Your Brand

Many health club owners fail to realize that building their brand is essential to maximizing health club sales. From email templates and newsletters to social media posts, websites, and even print ads, it is vitally important to develop a consistent brand strategy. This is most often done by using the same color scheme, logo, tagline, font, unique selling position and other distinguishing characteristics so that the brand is easily recognized and remembered when viewed by a current customer or potential client.

4. Target & Promote

Every health club sales department should have identified niche markets or specific audiences of consumers that they are actively targeting leads from. This targeting can help focus promotion efforts in the best direction for gaining sales, as well as provide more specific guidelines for how promotions should be worded or put together to appeal to the given target.

5. Follow Up

Following up on leads, visits and inquiries is an essential component for generating health club sales. Whether a person seems genuinely interested or not at first, taking the time to follow up several times can often make all the difference. Follow ups should be consistent and meaningful, and not too pushy. Be sure as you perform follow ups that you adhere to any requests that the lead has made, such as not calling during work hours.

Overall, maximizing health club sales is a lot like adhering to a fitness program. You have to have a plan to follow, you have to work at implementing the strategy consistently, and you have to track progress and measure results.

Need help getting started? Book a consultation below to learn how Club Automation can drive your club's sales goals.

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