Club Automation Digital Marketing FAQ
This FAQ is designed to help marketing directors, digital strategists, and growth managers understand how Club Automation supports lead generation, engagement, and campaign performance—both through its CRM solution, Engage Pro, and its expert digital services team.
Club Automation offers a comprehensive approach to digital marketing. In addition to built-in tools for lead management, email automation, and segmentation, we also provide access to a team of digital marketing experts who can design and run your campaigns for you.
Key support includes:
- Professionally managed digital marketing services
- Website design and optimization by fitness-industry experts
- Lead capture forms that sync directly with your CRM
- Email marketing and automated member journeys
- Segmentation based on behavior, demographics, or location
- Integrated reporting to track conversion rates and ROI
Whether you manage your own campaigns or prefer expert help, Club Automation gives you the technology and the team to drive measurable growth.
Yes—and our expert digital team can build or optimize your WordPress website to take full advantage of it. Club Automation has pre-built web plug-ins that are ready to deploy on your existing site, giving you fast, seamless access to online joining, trial booking, and more.
Integration options include:
- Pre-built plug-ins for scheduling, lead forms, and member login
- Embedded forms for inquiries, trials, or program registration
- Custom landing pages tied to campaigns or seasonal offers
- Direct links to a branded member portal for online joining and payments
- Webhooks and API access for deeper custom integrations
This ensures your website functions as a true digital front door to your club—converting traffic into membership with minimal IT lift.
Absolutely. Club Automation includes a powerful email marketing engine that lets you build automated campaigns tailored to a member’s lifecycle stage.
You can create:
- Drip campaigns for new leads or trial members
- Win-back sequences for inactive members
- Upsell offers based on program usage
- Retention journeys based on attendance or engagement
All emails are tracked for opens, clicks, and conversion, and can be triggered by member actions or time-based milestones—keeping your brand top of mind and your pipeline full.
Club Automation gives you dynamic segmentation tools so you can target the right audience with the right message at the right time.
Segments can be based on:
- Membership type
- Last visit or attendance frequency
- Age, location, or family group
- Class participation or purchase history
- Program interests or past campaigns
These segments can feed into email lists, ad retargeting audiences, or staff follow-up tasks—empowering your team to market smarter, not harder.
Yes—Club Automation provides campaign performance metrics and conversion tracking tied directly to member actions.
Trackable insights include:
- Number of leads generated by campaign
- Conversion rate to membership or program
- Email open/click rates
- Revenue and retention impact by campaign
- Attribution reporting across channels (email, web, in-person)
This closed-loop visibility helps marketing teams justify spend, test new campaigns, and align with business growth goals.
Yes, Club Automation supports SMS communication, allowing clubs to send timely messages for promotions, class reminders, re-engagement campaigns, and operational updates.
Benefits include:
- Higher open rates than email (often 90%+)
- Real-time delivery for urgent updates or flash sales
- Integration with member behavior and automation workflows
SMS can be used alongside email and push notifications for a multi-channel communication strategy that reaches members wherever they are.
Club Automation streamlines the digital path to purchase with tools that convert interest into action—and our marketing services team can optimize your site to do just that.
Key features:
- Branded online join forms with payment collection
- Smart scheduling for trials and tours
- Plug-and-play lead capture widgets and CTAs
- CRM tracking from first web interaction to membership signup
This creates a seamless user experience—reducing friction, capturing intent, and driving measurable growth directly from your website.
Yes. With access to clean, segmented member and prospect data, you can build remarketing audiences to improve ad efficiency.
Examples include:
- Exporting lapsed member lists for Facebook win-back campaigns
- Targeting recent web form leads with personalized Google Ads
- Creating lookalike audiences based on high-LTV members
Our digital marketing team can even run these campaigns on your behalf—so you can focus on operations while we optimize your ad spend.
Club Automation includes built-in marketing automation, but also integrates with popular tools like:
- HubSpot
- Mailchimp
- ActiveCampaign
- Constant Contact
You can sync leads, segment lists, and track performance across your full martech stack—ensuring that Club Automation plays well in both all-in-one and best-of-breed environments.
Club Automation enables you to design and automate the entire member journey—from the first click to lifelong engagement—with support from both platform tools and real marketing experts.
Support includes:
- Lead capture and trial booking from your website
- Automated nurture campaigns to convert prospects
- Lifecycle automation for onboarding, engagement, and retention
- Personalized content delivery based on behavior and preferences
- Conversion-focused web design and campaign services from our team
By combining best-in-class software with expert marketing services, Club Automation helps you deliver a consistent, compelling digital experience that drives loyalty and lifetime value.