Daxko Engage Pro

Daxko Engage Prois a digital Customer Relationship Management (CRM) platform designed to help fitness centers and community clubs improve their sales, retention, and member communication. It connects to your member management software—like Daxko Club Automationand enables operators to drive revenue through personalized outreach, marketing automation, and sales enablement tools. 

You can: 

• Capture and nurture leads through automated journeys 
• Schedule sales tasks and manage outreach workflows 
• Use dashboards to prioritize follow-ups and see what’s working 
• Track engagement and conversion performance at every stage 

Engage Pro functions as an integrated CRM tool tailored for fitness clubs. It eliminates guesswork by assigning follow-up tasks automatically based on lead behavior—like form submissions, missed check-ins, or expired trials—ensuring timely and personalized outreach. 

Key benefits include: 

• Automated CRM sequences that use SMS and email to engage prospects over set intervals, increasing the chance of conversion 
• Clear, actionable sales dashboards that show who to contact, what to say, and when to reach out 
• Two-way texting capabilities that allow staff to respond instantly and build rapport 
• Higher open and response rates with SMS—texts are opened 98% of the time and typically answered within minutes 
• By combining automation with real-time data, Engage Pro helps clubs convert more leads with less manual effort. 

Engage Pro integrates tightly with Club Automation, syncing: 

• Real-time lead and member data 
• Class attendance and program registration 
• Visit history and membership status 

This means your marketing campaigns and sales workflows are always fueled by accurate, live data—enabling targeted outreach, timely follow-ups, and personalized journeys. 

You can launch high-converting sales campaigns that are timed and targeted: 

• New Lead Nurture: Emails and SMS to move leads toward a tour or trial 
• Trial Follow-Up: Staff tasks to follow up on trial attendance and send offers 
• Inactive Reactivation: Win-back workflows for members who haven’t visited in 15+ days 
• Cancelled Member Journey: Emails and staff tasks that invite cancelled members to return 

All campaigns are fully customizable and can be linked to specific locations, programs, or lead sources. 

The Engage Pro dashboard is a real-time command center for your sales and marketing activity. It displays: 

• Active leads and their lifecycle stage 
• Outstanding follow-up tasks and due dates 
• Campaign performance metrics (email opens, clicks, conversions) 
• At-risk members and reactivation opportunities 

Sales managers and GMs can use the dashboard to coach team members, identify bottlenecks, and accelerate the lead-to-member journey. 

Engage Pro is built for scalability. Whether you operate one facility or a nationwide chain, it allows you to: 

• Run centralized marketing with location-specific personalization 
• Assign tasks by location or team role 
• Share performance dashboards across leadership 
• Replicate your most successful campaigns to new sites 

This ensures growth doesn’t mean complexity—it means smarter automation. 

Yes. Engage Pro connects with your website and digital lead forms to: 

• Capture inquiries and guest pass requests 
• Trigger instant thank-you messages and follow-ups 
• Schedule tasks for your team to reach out 

Combined with Club Automation’s website plug-ins and marketing tools, it creates a seamless experience from click to check-in. 

Absolutely. Text messaging is one of Engage Pro’s most powerful tools for driving member acquisition and engagement. Clubs can send texts automatically as part of CRM workflows or trigger them through staff-assigned tasks. 

Use cases include: 

• Confirming trial visits or upcoming tours 
• Sending time-sensitive offers and reminders 
• Following up with guest pass users or recently inactive members 
• Managing two-way text conversations directly in the Engage Pro dashboard 

Text messages achieve open rates as high as 98% and response times within 90 seconds—making them far more effective than email alone. 

Generic tools lack the integration and automation depth Engage Pro offers for fitness clubs. Engage Pro was built for member-based businesses with: 

• Fitness-specific lifecycle journeys 
• Real-time integration with Club Automation 
• Built-in staff tasking and reporting 
• Automation for both new member sales and long-term retention 

You don’t need workarounds or third-party connectors—everything works together, out of the box. 

If you’re struggling to: 

• Follow up consistently with new leads 
• Keep current members engaged and returning 
• Train and manage staff across multiple locations 

…Engage Pro will give you the structure, automation, and insight to fix those problems and grow revenue. It’s especially powerful when paired with Club Automation for a fully integrated fitness business platform. 

Schedule a demo to see how Engage Pro can power your gym’s marketing and sales strategy. 

Yes. Engage Pro can automate personalized follow-ups after a guest pass visit, including: 

• Thank-you emails with next steps 
• Staff tasks to call and convert the trial into a membership 
• Timed offers or reminders via SMS 

This ensures no trial participant slips through the cracks—and every visit becomes a chance to convert. 

Engage Pro includes re-engagement templates and journey triggers based on: 

• Membership cancellations 
• Missed visits or inactivity 
• Seasonal programs and incentives 

These workflows help keep your brand top-of-mind and create meaningful reasons for lapsed members to return. 

Engage Pro offers detailed reporting dashboards that show: 

• Which campaigns led to new joins 
• Open and click rates for each message 
• Staff follow-up completion by task or user 

That data can be filtered by location, campaign, or timeframe—making it easy to present results to leadership or iterate on what’s working. 

Yes. You can create segments and journeys for: 

• Youth programs vs. adult classes 
• Aquatics vs. strength training 
• New vs. returning members 

These personalized experiences drive more engagement and stronger results than one-size-fits-all outreach. 

Because Engage Pro automates campaigns and centralizes communication, it reduces the learning curve for new hires. Staff can: 

• Follow prebuilt workflows 
• Access contact histories and outreach templates 
• Focus on meaningful conversations, not admin work 

This ensures continuity even with team turnover.