Upsell dashboard in membership club management software interface

Driving Revenue with Upsell Features in Club Software

By Callie Sherrard
Published On Aug 01, 2025

In today’s competitive fitness industry, clubs need more than just new memberships to grow—they need smarter ways to increase revenue from their existing member base. Upselling is one of the most effective, low-effort ways to do just that. By leveraging the upsell capabilities built into your membership club management software, your team can promote high-value services, boost member satisfaction, and strengthen retention—all without added manual effort. Let’s explore how the right upsell features can transform your revenue strategy.

Why Upselling Matters in Today’s Fitness Club Market

For enterprise-level fitness clubs and athletic facilities, revenue isn’t just about signing new members—it’s about growing the value of each member relationship. That’s where upsell features in membership club management software come into play.

With the right technology, clubs can promote high-value services to the right members at the right time—without adding manual work for your staff. Whether you’re offering personal training upgrades, premium facility access, or exclusive merchandise, upselling is a powerful lever for retention and long-term growth.

What Is Upselling in Club Software?

Upselling refers to offering additional products or services that complement a member’s existing plan. This could include:

  • Upgraded memberships (e.g., multi-club access)
  • Add-on services (e.g., towel service, lockers, or spa access)
  • Premium classes (e.g., small group training or yoga workshops)
  • Merchandise and concessions

Personal training or nutrition consultations

The Role of Membership Club Management Software in Upselling

Centralized Member Profiles Power Personalized Offers

Modern membership club management software gives you a 360° view of each member’s preferences, habits, and engagement levels. With CRM tools built in, staff can tailor upsell offers based on behavior—like automatically recommending personal training after a member attends multiple boot camp classes.

Automated Campaigns for Targeted Promotions

With automation, you can create segmented campaigns triggered by behavior:

  • Trial users receive an upgrade offer after 7 days
  • Members who hit a class milestone unlock premium recovery tools
  • Inactive users receive a re-engagement package with limited-time upgrades

This isn’t just smart marketing—it’s seamless and scalable.

Mobile App Push Notifications & In-App Upsells

Incorporating upsells directly into your branded member app increases conversions. Members can browse premium services and add them with a single tap—no front desk friction, no phone calls.

Real-World Examples of Upsell Features in Action

Club Pro Shops & Merchandise Sales

Integrated point-of-sale systems let members purchase club-branded apparel, protein bars, or supplements via the app or at the front desk. Upsell prompts at checkout (“Add a shaker bottle for $4.99?”) drive impulse purchases.

Personal Training Package Offers

If a member consistently checks into strength training areas, your software can surface a training bundle or discounted PT session via email or app.

Family & Multi-Member Upgrades

Many clubs miss out on revenue by not promoting family plans or multi-user add-ons. Management software can detect related members and suggest bundled plans—adding value while simplifying billing.

How Upselling Strengthens Retention

Upselling isn’t just about revenue—it’s about deepening engagement. When members invest more in their club experience, they’re more likely to:

  • Stay longer
  • Attend more often
  • Feel connected to the community

This reduces churn and drives lifetime value, two critical KPIs for enterprise fitness operations.

How to Get Started with Upselling Using Club Automation

As an enterprise-grade solution, Club Automation makes it easy to turn upsell strategy into action:

  • Use CRM segmentation to target by behavior or membership tier
  • Enable mobile app prompts for upsell offers
  • Launch automated marketing campaigns with built-in tools

Monitor conversions and adjust offers via real-time reporting

Ready to grow revenue through smarter upselling?
See how Club Automation can transform your membership strategy with enterprise-ready tools that do the heavy lifting for your team. Request a Demo