On July 8, just days before its scheduled enforcement, the Eighth Circuit Court of Appeals vacated the Federal Trade Commission’s “Click-to-Cancel” rule. This rule would have required businesses to offer a simple, online method for customers to cancel recurring subscriptions.
At Daxko Club Automation, we believe that member experience decisions should remain in the hands of our customers. Some clubs embrace online cancellation as part of a modern, digital-first member experience. Others prefer to keep cancellation conversations personal—in person or over the phone. Our role is to support both.
Over the past year, we’ve worked to build the necessary functionality to support easy cancellation in the Club Automation platform. These tools will remain optional and configurable based on how you run your organization.
It’s also worth noting that some states may continue to require online cancellation options, even without a federal mandate. We encourage you to stay up to date on your state’s consumer protection rules.
It’s important to stay attuned to regulatory changes that shape how fitness businesses operate. With the recent vacating of the FTC’s ‘click-to-cancel’ rule, the focus remains on supporting fair, transparent policies that enhance the member experience while respecting the operational needs of fitness organizations. Our goal remains to empower businesses to serve their communities in the way that works best for them.
Wes Gillette
Chief Product Officer at Daxko
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