Running a fitness club is more than managing memberships or scheduling classes. It’s about understanding your business, spotting opportunities, and staying ahead of trends. Yet, many operators still rely on delayed reports, scattered spreadsheets, or manual tracking to understand what’s happening in their clubs. That often leads to missed opportunities, reactive decision-making, and unnecessary stress.
That’s why Daxko Club Automation is introducing its new dashboards, a real-time command center built specifically for fitness operators. These dashboards provide instant visibility into member trends, sales performance, and operational health, empowering you to make smart decisions faster. With actionable insights at your fingertips, you can monitor performance, spot risks, and drive growth across your entire fitness operation.
In this blog, we’ll dive into what the Club Automation dashboards offer today, what’s coming soon, and why they are designed specifically for fitness clubs like yours.
What’s new with Club Automation dashboards
The launch of Club Automation dashboards marks a major step forward in giving fitness operators real-time control over their business performance.
Club Automation dashboards available now
The initial release includes two powerful dashboards designed to deliver instant visibility into your member data and engagement trends, right from day one.
1. Memberships dashboard: Track member growth, churn risk, and engagement trends across locations. Whether you manage one club or a network of locations, this dashboard provides insights that allow you to spot trends quickly, take corrective action, and celebrate wins.
2. Member Activity dashboard: Understand member demographics, activity patterns, and engagement trends to optimize programming and improve retention. With clear visuals, you can see who is visiting, when they’re coming, and which activities are most popular, helping you shape strategies that keep members engaged.
Club Automation dashboards coming soon
The Club Automation team is already working on the next wave of dashboards that will expand your visibility beyond membership and engagement, bringing sales and operational insights into focus later this year.
3. Sales dashboard: Optimize your sales strategy by monitoring lead-to-member conversions, campaign effectiveness, and revenue performance. With sales-focused metrics, you can identify top-performing campaigns, track revenue per location, and adjust your approach based on real data.
4. Daily Activity dashboard: Get insights into check-in volumes, peak usage times, and engagement patterns to guide staffing and programming. Whether it’s class scheduling or floor staffing, having real-time visibility ensures you meet your member needs efficiently.
Clarity in when it counts
In the fast-paced world of fitness, waiting for monthly or quarterly reports isn’t enough. Decisions often need to be made quickly—and trends need to be visible. Club Automation dashboards provide clarity when it matters most.
Monitor daily member check-ins
See real-time member activity—who’s visiting, when, and which classes or amenities are being used. Identifying usage spikes or declines as they happen lets you adjust staffing or promote underutilized programs immediately.
Track membership changes instantly
Membership joins, cancellations, and expirations are visible immediately, giving you the insight you need to act before small issues become big problems. For multi-location operators, compare performance across sites to quickly spot outliers and opportunities for improvement.
Keep everyone aligned
From sales to operations to leadership, Club Automation dashboards ensure your entire team has access to the same up-to-date information. No more siloed data or conflicting reports. Everyone can make informed decisions with confidence.
Decisions backed by data
Data is only valuable if it drives action. Club Automation dashboards turn raw numbers into actionable insights, helping operators make decisions based on facts rather than guesswork
Track membership and sales metrics
Dashboards provide visibility into new membership joins, package sales by lead source, and which departments or locations are driving additional revenue. Understanding these trends helps you allocate resources, design targeted campaigns, and optimize the member experience.
Understand member behavior
With insights into engagement and retention, you can identify which members are most active, which are at risk of churning, and which programs are driving loyalty. This allows your team to proactively engage members, improving satisfaction and long-term retention.
Identify high and low performers
Whether it’s a location, a sales team, or a specific program, dashboards highlight areas of strength and opportunities for improvement. Data-driven decisions help you support underperforming areas while scaling successful strategies.
Make data a daily habit
Fitness-specific metrics are displayed in intuitive visuals, making it easy for operators to incorporate insights into their daily routine. Instead of wrestling with complex analytics tools, your team can focus on action, not spreadsheets.
Designed for fitness clubs
One of the biggest challenges for club operators is translating complex data into meaningful insights. Club Automation dashboards are purpose-built for fitness clubs.
Fitness-specific KPIs
From check-ins to membership activity, every metric is designed with fitness operators in mind. These are not generic business dashboards. They focus on what truly matters in a club environment.
Configurable filters
Adjust date ranges, locations, and membership types to drill down into the data that matters most. Whether you need a high-level overview or granular insights, the dashboards adapt to your needs.
Streamlined, actionable UI
Say goodbye to endless Excel downloads and static reports. Club Automation dashboards provide a clean, intuitive interface that highlights key insights and lets you act immediately.
Built for busy operators
General Managers, Operations Directors, and club owners are busy. The dashboards are designed to provide fast, focused answers that fit into your workflow. No unnecessary complexity, just the insights you need.
Why Club Automation dashboards stand out
With so many reporting tools available today, what sets Club Automation dashboards apart is how seamlessly they combine speed, simplicity, and purpose-built design for fitness operators. Every element is crafted to help you get the right insights quickly, without the clutter or complexity of traditional analytics tools.
- Speed: Get answers instantly with real-time data. There’s no waiting for reports to run or spreadsheets to be compiled.
- Efficiency: Quickly surface the key drivers of your business across multiple locations and roles, reducing time spent on analysis.
- Focus: See only the metrics that matter. Dashboards are built around fitness workflows, eliminating irrelevant noise.
- Scalability: Whether you manage a single location or 100, dashboards provide rollup views to see trends at any level of your organization.
Ready to make smarter decisions, faster?
Running a successful fitness business requires more than intuition. It requires actionable insights, real-time visibility, and the ability to act quickly. Club Automation dashboards give you all of that on a single, easy-to-use platform.
From tracking member growth and engagement to understanding sales performance and operational health, these dashboards equip your team with the data needed to stay ahead of trends, spot risks, and drive growth. Designed specifically for fitness operators, they deliver clarity, actionable insights, and efficiency from day one.
Ready to lead with insight? Schedule a demo with Club Automation and make smarter decisions faster, optimize performance across locations, and stay one step ahead of the competition.