Laura ran a boutique fitness studio in a busy neighborhood. Her classes were packed with energy, her trainers were top-tier, and her members swore by the results they were getting.
But something wasn’t adding up.
Despite spending thousands on digital ads, new memberships plateaued. Retention was shaky. And every time Laura tried a new campaign—free trials, referral bonuses, influencer partnerships—the returns felt underwhelming.
Then she tried Vi.
Vi plugged directly into her existing systems and showed her something she hadn’t seen before: the actual behavior of her potential and existing members.
She learned who was searching for HIIT classes nearby. She saw which members were likely to cancel six to eight weeks before they did. She even discovered when members were most likely to upgrade to personal training—right after a streak of early morning visits.
Suddenly, her ads and staff re-engaged members before they lost motivation. Her upsell offers landed like clockwork.
Within months, she wasn’t just “doing marketing.” She was running a finely-tuned engine—and growth followed.
This is the power of Vi, a trusted integration partner of Daxko Club Automation.
Vi: The AI Engine Unlocking Growth for Gyms and Fitness Studios
In the health and wellness industry, it’s easy to believe that great experiences and word of mouth are enough. But the reality is: competition is fierce, attention spans are short, and the difference between growth and stagnation often comes down to how smartly you operate behind the scenes.
That’s where Vi shines.
Vi is not another CRM. Not a dashboard. Not a guesswork-based ad tool. It’s an enterprise-grade AI platform that helps gyms and studios acquire new members, drive deeper engagement, and boost lifetime value—with precision.
Fitness businesses using Vi are seeing game-changing outcomes:
- 23% reduction in cost per member acquisition
- 3.2% drop in annual attrition
- 15% boost in upsell revenue
- 22.9% increase in member visits
- 29.3% lift in member lifetime value
These aren’t vanity metrics. They’re operational gains that directly impact the bottom line.
By analyzing actual behavioral signals from 96.2% of U.S. households—search patterns, purchase habits, mobility trends, even competitor visit behavior—Vi helps fitness brands identify, reach, and convert the right members at the right time.
Why Traditional Marketing Falls Short
Most wellness marketing is built on assumptions—lookalike audiences, demographic overlays, and digital “twins.” It’s a blunt instrument in a digital world that demands surgical tools.
Vi changes that. It works with real-world behavioral data, delivering household-level precision in audience targeting. That means every marketing dollar works harder, reaching people who are already showing intent.
How It Works: The Vi Growth Flywheel
- Activate
Vi targets high-intent audiences across paid channels with intent-based, cross-channel custom audiences. That leads to 23% lower cost per acquisition, as seen across top-performing campaigns. - Engage
AI-driven communication triggers ensure that messages hit when members are most receptive—whether by SMS, email, or CRM tools. This leads to 22% more member visits and stronger relationships. - Retain
Vi predicts when members are likely to leave—8–12 weeks before they do—and provides a chance to act before it’s too late. That translates into real reductions in churn. - Upsell
With smart identification of high-LTV members and optimal engagement windows, studios can see 15% increases in upsell revenue without flooding members with noise.
Built for Fitness. Trusted by Leaders.
Vi isn’t a one-size-fits-all AI. It’s purpose-built for health and wellness—and it’s already trusted by industry leaders like Anytime Fitness, [solidcore], TRU FIT, Hydrow, and others.
What sets Vi apart is its ability to plug into existing tech stacks—your CRM, SMS, email, operational platforms—and start making them smarter. No overhaul. No tech headaches.
Vi Pulse: The Insight Engine
Behind all of this is Vi Pulse, a web-based portal that surfaces key member insights, optimization opportunities, and predictive scoring across your entire member lifecycle. It’s like giving your marketing and operations team X-ray vision into what’s working, what’s not, and what’s coming next.
Smarter Growth with Less Guesswork
With Vi, growth isn’t a gamble—it’s a strategy. Whether you’re running a single-location fitness studio or managing a network of gyms, Vi equips you to:
- Lower acquisition costs by targeting real people with real intent
- Reduce churn by catching drop-offs before they happen
- Increase revenue by delivering upsells with perfect timing
The best part? It’s all powered by AI—so you get more return, with less effort.
Final Thought
Laura’s story isn’t rare. It’s what happens when great businesses get the data and tools they need to scale intelligently.
Vi gives fitness operators a competitive edge. It’s the difference between playing the game and writing the rules.
This isn’t the future of wellness marketing. It’s already here. And it’s working.
Want to learn more about how Vi and Daxko Club Automation are elevating the member experience? Visit the Club Automation and Vi integration page to leverage AI, increasing member acquisition and decreasing CPA.
