In today’s fitness industry, member expectations are higher than ever. People want seamless communication, timely reminders, and a personalized experience that makes them feel valued—not just another number in a database. For fitness clubs, that creates a paradox: how do you scale communication without losing personal touch?
Engage Pro’s September 2025 release answers that question with its most powerful feature bundle yet. Built specifically for multi-location fitness clubs, this release combines AI-driven messaging, automation, cleaner data tools, and a reimagined interface designed to make every team member more effective. The result: faster workflows, deeper member connections, and smarter operations across the board.
Effortless engagement
One of the most common struggles in member communication is balancing quality with quantity. Sending enough touchpoints to keep members engaged often means burning out staff with repetitive manual tasks. Engage Pro solves this with AI-powered tools and expanded behavior-based triggers that let clubs multiply outreach without multiplying workloads.
AI-powered message creation
With the new Message Composer, teams can instantly generate polished, on-brand content for emails and SMS campaigns. The AI adapts to your club’s tone, goals, and audience—whether that’s welcoming new members, encouraging inactive ones to return, or promoting upgrades. What once took hours of brainstorming and drafting can now be accomplished in seconds, freeing staff to focus on higher-value conversations.
Behavior-based triggers that truly connect
The expanded set of triggers ensures communication happens when it matters most. Beyond standard reminders, Engage Pro now automates outreach around:
- Missed check-ins and periods of inactivity
- Guest pass usage and referrals
- Membership upgrades, cancellations, or expirations
By aligning messages with real member behaviors, clubs can build connections that feel timely, relevant, and personal—without requiring manual oversight at every step.
Clean data, clear impact
Great communication depends on clean, reliable data. Duplicate or inaccurate records can derail campaigns, inflate churn, and frustrate members with duplicate outreach. That’s why Engage Pro now includes the Duplicate Merge Tool, a feature designed to keep your member database accurate and compliant.
With this tool, clubs can quickly identify and merge duplicate records while preserving:
- Complete member histories
- Opt-out preferences
- Transactional data
The result is not just tidier records, but also stronger segmentation, better reporting, and more precise campaign execution. Clean data makes every marketing dollar and every staff interaction more effective—ensuring that communications reach the right member, with the right context, every time.
Built for how teams actually work
Beyond new features, this release focuses heavily on usability. Engage Pro’s redesigned interface is built around real-world feedback from fitness club teams. The goal is to streamline daily workflows and minimize the clicks, toggles, and tabs that slow down productivity.
Redesigned leads & members page
Managing leads and member profiles is now faster and more intuitive. Updates include:
- Centralized search for instant access to records
- Hover quick actions that reduce the number of clicks
- Smarter bulk editing tools for efficient updates
Whether your staff is onboarding a new lead or checking in on an existing member, the redesigned layout provides everything they need immediately.
Redesigned agenda page
The agenda page now acts as a command center for daily priorities. It consolidates tasks, follow-ups, and communications into one place, with collapsible sections and visual cues to reduce cognitive load. Instead of juggling spreadsheets or hopping between modules, staff can move smoothly from task to task—spending less time managing the system and more time engaging members.
Why it matters for fitness clubs
Fitness clubs face unique challenges that off-the-shelf CRMs or marketing tools don’t always solve. Disconnected systems create inefficiencies. Manual processes stretch staff thin. And without automation, scaling engagement across multiple locations can feel impossible.
Engage Pro’s September 2025 release is built specifically to address these realities:
- For club owners and operators: Gain a unified system that reduces churn, automates outreach, and delivers cleaner data for strategic decisions.
- For sales and marketing managers: Save time with AI-generated content and behavior triggers that keep campaigns running smoothly.
- For franchise and regional directors: Standardize communications and reporting across multiple sites while maintaining centralized control.
Every update is designed to strengthen the connection between clubs and members—without adding more to already busy staff schedules.
Proof in performance
Engage Pro’s latest release is not just about adding features; it’s about driving measurable results. Clubs can expect to see improvements across four key performance areas:
- Speed: Campaign-ready content in seconds with AI-generated messaging.
- Efficiency: Automated communication flows that scale outreach with minimal staff input.
- Clarity: Better segmentation and reporting powered by clean, accurate data.
- Personalization: Campaigns that stay on-brand while adapting to each club’s audience and goals.
These enhancements reinforce Engage Pro’s position as the only unified, AI-powered engagement platform purpose-built for large, multi-location fitness clubs.
Turning everyday interactions into lasting relationships
The fitness business thrives on relationships. Members don’t just buy access to equipment; they invest in a sense of belonging, accountability, and progress. With the September 2025 release, Engage Pro makes it easier than ever for clubs to deliver on that promise.
Instead of choosing between reach and relevance, clubs can now achieve both—scaling communications across thousands of members while maintaining the personal touch that keeps them engaged. By automating the busy work and optimizing workflows, Engage Pro gives staff more time to do what matters most: connecting with people.
Get started with Engage Pro
The September 2025 release is now live and available in Engage Pro for all customers. Log in today to start exploring the new features, or book a demo for a personalized walkthrough.
Stop choosing between efficiency and engagement. With Engage Pro’s latest release, you can have both—at scale. Discover how human-centered automation can help your team turn every moment into a member connection.