Introducing the Insights and Impact Report: Data Trends for the Club Industry

Marissa Meyers

|

July 15, 2020

|

category

minute read

PUblished

July 15, 2020

What’s happening in the fitness and athletic club industry? Since COVID-19 began to impact clubs of all kinds, the answer to this question has not been available industry wide.

Club Automation is excited to bridge this information gap by bringing an interactive monthly update to the industry, the Insights and Impact Report. The Insights and Impact Report is a monthly breakdown of data trends and insights so club leaders like you can make informed decisions. Knowing the health of your club is essential in powering through COVID now and in the future.

Key Performance Indicators Powered by Performance Analytics  

As the data trends change from month to month, so will the KPIs (key performance indicators) examined in the Insights and Impact Report. In its breakout version, June 2020, the KPIs analyzed are Back-to-Normal Percentage by Re-Opening Status, Active Memberships, Member Joins, Cancellations, Revenue, and Chargebacks. Clubs are opening at various times throughout COVID based on state restrictions being lifted. Being able to see the full scope of clubs' health and where you compare in the process depending on your re-opening status is imperative. Performance Analytics make it possible.

The Answers You Expect from Club Automation

Your club community deserves to know what’s happening in the industry, especially during these challenging times, and Club Automation is prepared to deliver that clarity.

The Insights and Impact Report is much more than a spreadsheet with data. At the end of each section, note a brief recommendation based on the trends identified that month. Take these data trends and key takeaways and use them to inform your business decisions.

As you fight for your communities, Club Automation is fighting for you. Visit the Insights and Impact Report, view the trends across markets, interact with the Club data, and even download a PDF to take with you.

New call-to-action

What’s a Rich Text element?

Thi sis a

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dadasd

Static and dynamic content editing. A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

ddddd

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dsadadasdas

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

  • Just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection
  • Any collection and then connect
  • This i any collection and then connect

Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

other articles

continued reading

Trends in the Club Fitness Industry

read article

Trends in the Club Fitness Industry

Here we give an overview of the club fitness landscape, then discuss how that background has informed major fitness industry trends that define our future.

Read Article

Losing Medical Fitness Memberships? Three Strategies to Boost Retention

read article

Losing Medical Fitness Memberships? Three Strategies to Boost Retention

We've compiled 3 tactics you can employ to keep members coming back to your medical fitness facility again and again. Read on.

Read Article

Building Your Medical Fitness Brand: Internal Branding

read article

Building Your Medical Fitness Brand: Internal Branding

In Part 1, we looked at how you can build your medical fitness brand externally. Here we talk about how you can use that story for internal branding. Read on.

Read Article

Building Your Medical Fitness Center Brand: External Branding

read article

Building Your Medical Fitness Center Brand: External Branding

We've broken down the best ways for your medical fitness center to build an external brand for your customers and an internal brand for your employees. Read on.

Read Article

Problems a Conversational AI Assistant Can Solve At Your Club

read article

Problems a Conversational AI Assistant Can Solve At Your Club

Read on for three ways clubs are using AI assistants, to improve engagement and grow revenue.

Read Article

Growing Your Medical Fitness Center

read article

Growing Your Medical Fitness Center

We've compiled 3 ways to kickstart new offerings at your medical fitness facility. Read on to learn how you can grow your community.

Read Article

Get Competitive, Drive Club Membership Sales

read article

Get Competitive, Drive Club Membership Sales

We’ve compiled the best ways to position your club against competing clubs in sales conversations and marketing materials. Read on.

Read Article

Ready to outrival
the best?

Schedule a consultation and unlock your full potential.

Get a Demo
Get a Demo