Introducing the Insights and Impact Report: Data Trends for the Club Industry

Marissa Meyers

|

July 15, 2020

|

category

minute read

PUblished

July 15, 2020

What’s happening in the fitness and athletic club industry? Since COVID-19 began to impact clubs of all kinds, the answer to this question has not been available industry wide.

Club Automation is excited to bridge this information gap by bringing an interactive monthly update to the industry, the Insights and Impact Report. The Insights and Impact Report is a monthly breakdown of data trends and insights so club leaders like you can make informed decisions. Knowing the health of your club is essential in powering through COVID now and in the future.

Key Performance Indicators Powered by Performance Analytics  

As the data trends change from month to month, so will the KPIs (key performance indicators) examined in the Insights and Impact Report. In its breakout version, June 2020, the KPIs analyzed are Back-to-Normal Percentage by Re-Opening Status, Active Memberships, Member Joins, Cancellations, Revenue, and Chargebacks. Clubs are opening at various times throughout COVID based on state restrictions being lifted. Being able to see the full scope of clubs' health and where you compare in the process depending on your re-opening status is imperative. Performance Analytics make it possible.

The Answers You Expect from Club Automation

Your club community deserves to know what’s happening in the industry, especially during these challenging times, and Club Automation is prepared to deliver that clarity.

The Insights and Impact Report is much more than a spreadsheet with data. At the end of each section, note a brief recommendation based on the trends identified that month. Take these data trends and key takeaways and use them to inform your business decisions.

As you fight for your communities, Club Automation is fighting for you. Visit the Insights and Impact Report, view the trends across markets, interact with the Club data, and even download a PDF to take with you.

New call-to-action

What’s a Rich Text element?

Thi sis a

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dadasd

Static and dynamic content editing. A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

ddddd

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dsadadasdas

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

  • Just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection
  • Any collection and then connect
  • This i any collection and then connect

Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

other articles

continued reading

Lead Generation Ideas for Gyms: Engage and Convert Prospects

read article

Lead Generation Ideas for Gyms: Engage and Convert Prospects

Discover actionable lead generation ideas for gyms. Use these proven strategies to engage prospects, optimize follow-up, and convert leads into loyal members.

Read Article

IHRSA 2024 Recap: Unpack the Latest Insights and Innovations

read article

IHRSA 2024 Recap: Unpack the Latest Insights and Innovations

Couldn’t attend IHRSA 2024? No problem. Catch up on the latest fitness industry trends and tap into the IHRSA energy at home with an on-demand recap webinar.

Read Article

How Unyqe Fitness Grew New Members 488% in One Month

read article

How Unyqe Fitness Grew New Members 488% in One Month

Unyqe Fitness grew their average new members 488%. Learn their secret to enhancing their experience without losing the human connection that makes them special.

Read Article

8 Things You Need for Better Gym Lead Generation

read article

8 Things You Need for Better Gym Lead Generation

Attract more leads and increase your gym’s revenue with the right techniques and technology. Here are 8 things you need to improve your gym’s lead generation.

Read Article

Top Fitness Industry Trends to Know for 2024

read article

Top Fitness Industry Trends to Know for 2024

We analyzed 880+ Club Automation users to discover the fitness industry trends to know in 2024. Learn how we grew in 2023 and how to keep that momentum in 2024.

Read Article

How to Improve Your Gym Sales Funnel with Automation

read article

How to Improve Your Gym Sales Funnel with Automation

Discover insights on optimizing your gym sales funnel with automation. Learn how to leverage technology to draw in new members and keep current members engaged.

Read Article

Your Guide to IHRSA 2024

read article

Your Guide to IHRSA 2024

IHRSA 2024 is almost here. Use this guide to discover must-see events, plan your schedule, and navigate the convention to have the best experience possible.

Read Article

Ready to outrival
the best?

Talk to our team and unlock your full potential.

Get a Demo
Get a Demo