As a club owner, you are always looking for ways to improve. The club industry has become a very competitive market and it is challenging to get ahead in. Naturally, you want to explore technologies that can advance your business. A good technology to check out is SMS Messaging.

SMS Messaging, or Short Messaging Service, is a text message that is less than 160 characters and does not contain any multimedia content such as pictures, videos or audio. SMS messaging is the most popular form of communication today. It can help increase revenue, increase member engagement, and boost retention in at least two ways.

REDUCES NO-SHOWS

People fail to show up for classes for many reasons, but one of the biggest reasons is that they just forget that they have a class that day.They get busy with many obligations and that class or program they registered for just slips their mind. SMS messaging gives them a gentle reminder, right when they need it most.

With more members showing up when they say they will, your instructors can plan their schedule better, and work more efficiently. It will also encourage members keep up their membership since they will feel like they are getting value out of it.

KEEPS YOUR CUSTOMERS SATISFIED

Member experience is a hot topic right now, and good communication is the key to good relationships. SMS messages are the perfect way to let customers know of new offerings, facility closures, class reminders, court reservation confirmations and more. Part of this is because SMS messages are practically guaranteed to be read – surveys have found that SMS messages are read 98% of the time, and they are normally read within 3 minutes of being received.

SMS messaging is an investment that pays for itself; you get serious returns for a little software. If you want to see how SMS messaging can give your club an advantage, request your free demo today!