Recovery pilot checklist (90 days)

Turn a recovery space into a third-space habit: configure → launch → measure → scale

• Define primary outcomes (e.g., more weekly check-ins, improved retention, premium revenue).
• Choose footprint: Recovery corner (400–800 sq ft) or Recovery zone (1,500–2,500 sq ft). 
• Pick 2–3 modalities to start (e.g., compression, HydroMassage/heat, cold or infrared). 
• Clarify ‘third space’ intent: seating, wayfinding, and a simple ‘How it works’ sign. 

• Create plus/premium tiers and set monthly credits/fair-use rules. 
• Decide on passes/day-use and off-peak promotions to smooth utilization. 
• Define upgrade/downgrade rules and trial offers (e.g., 7-day recovery trial). 

• Set up products/tiers, credits, reservations, waitlists, buffers, and no-show fees. 
• Enable access control (RFID/mobile) to enforce entitlements at entry. 
• Publish digital waivers and basic contraindication flags (heat/cold sensitivity, age rules). 
• QA end-to-end flows: join → book → access → session → billing/usage posting.

• Club Automation × Technogym: enable the in-app experience and confirm member sign-in flow.
• Club Automation × HydroMassage (WellnessSpace): test at-device recognition and usage posting.
• Validate entitlement enforcement at the device and data mapping back to the member record. 

• Finalize layout for privacy and throughput; add seating and quick-dry flooring if needed.
• Post safety signage (temps, contraindications) and session time limits.
• Document cleaning SOPs; set buffer times and maintenance logs/alerts. 

• Create onboarding journey: invite new members to try recovery in week one.
• Prep staff tour script and a 5-minute ‘Try it now’ demo; add in-club QR self-tour.
• Run a launch offer (trial or upgrade incentive) and announce via email/app/social. 

• Track weekly: attach rate (% on recovery access), sessions/member, uses per device/day, no-show rate.
• Track monthly: ARPU lift vs. non-recovery cohort; churn delta; member feedback/NPS.
• Hold a weekly standup to tune menus, credits, buffers, and promotions. 

• Confirm signed waivers stored; age restrictions enforced; ADA considerations addressed.
• Define incident response steps and staff escalation contacts.

• Apply go/no-go criteria tied to attach, utilization, ARPU lift, and churn delta.
• If greenlit, plan phase-2 stations/footprint and budget/capex timeline. 

This checklist is just the start. Our full Recovery Playbook breaks down pricing models, programming strategies, and proven approaches to building a profitable recovery offering in your club.  

Looking for more insights right now? Explore these blogs: 

• How to launch a recovery zone in your club

• Why recovery is now the third pillar of fitness