The art of sales has been around since the dawn of humanity in one form or another. Certainly, techniques, structure and methodologies have evolved, but the concept has been more or less the same. However, with recent developments in technology and an increasingly competitive market, we are at a bit of a crossroads when it comes to the marriage of the art of selling and the science of technology. To be competitive, at scale, you need both. And with the advent of automated sales assistants it has become easier than ever to find a technological edge in the club sales and marketing industry.

Club Automation is at the forefront of health club management software innovation, and we are thrilled to offer Conversica to our customers, the leader in automated sales assistants for business. Automated sales assistants are a great tool for any membership-based business because it is a technology that interacts with prospects and members in a conversational way, bridging the gap between humans and machines.

Your inbound leads come in cycles. A successful event or marketing campaign can generate many leads at once, overwhelming your sales reps. Conversica is able to follow up with every single lead, determine which are qualified and pass the hottest leads off to your sales team saving you time and money.

Here are just a few of the ways Conversica will help your health club.

FOSTERING REAL CONVERSATIONS

Conversica leverages technology to automate lead qualification with authentic, engaging two-way communication. Through these conversations, Conversica can help determine if a lead is hot, needs more nurturing or is not qualified.

WORKING THROUGHOUT THE MEMBER JOURNEY

Conversica takes a holistic approach to the member journey. Not only working on getting fresh prospects ready for conversion, but also excelling at winning back former members, re-engaging cold prospects and engaging with current members to help with retention.

SKYROCKET YOUR CONVERSION RATE

It’s tough for a sales team to execute on the 4 Ps that lead to high conversion rates: Promptness, Personalization, Persistence and Performance with a high lead volume. Conversica executes on all four for every single lead, regardless of volume.

Are you a club with aggressive revenue goals? Are you comfortable with innovate solutions? See how Club Automation and Conversica can help drive your club to new heights. Request more information by clicking below.