As operational costs rise and competition intensifies, fitness clubs need smarter ways to secure their financial future. Club Automation Flex Fees introduces a flexible and transparent solution for gym pricing strategy 2025. This innovative feature allows clubs to apply a small percentage-based fee on member transactions — both ACH and card — to offset processing costs and reinvest in the member experience. Rather than raising base prices, clubs gain a customizable, sustainable funding stream aligned with fitness club revenue optimization.
Club Automation Flex Fees Powers Smart Gym Pricing Strategy 2025
Today’s fitness landscape demands financial agility. Flex Fees is available exclusively to customers using Club Automation Payments and provides an easy way to recapture processing costs.
With up to 3% configurable per transaction, Flex Fees are clearly presented as a separate line item at checkout — boosting transparency and reducing member confusion. This optional tool fits directly into a modern gym pricing strategy 2025, allowing clubs to maintain affordability while planning for future growth.
One reason why Flex Fees are the future of fitness club pricing is their clarity. On receipts, Flex Fees appear as their own item, and on bank statements, they’re reflected within the total. This visibility helps preserve member trust while reinforcing the value of their contributions to a thriving facility.
Boost Fitness Revenue with Predictable, Flexible Tools
Flex Fees support long-term financial stability by offsetting processing expenses. Clubs can apply fees to all payments or just to credit card transactions, depending on their strategy and member demographics. The data-driven flexibility enables clubs to align with best pricing strategies for fitness clubs in 2025 — ensuring every decision support member experience and operational stability.
Reinvest in Member Experience
Revenue generated through Flex Fees isn’t arbitrary. It’s directed toward initiatives that matter facility improvements, programming, and staffing. Clubs that communicate this purpose foster lasting member support. It’s one of the most effective ways to protect margins and maintain member value without raising base dues, as members see tangible benefits tied to their contributions.
Detailed Reporting for Financial Clarity
Clubs using Club Automation Flex Fees can access intuitive financial reporting that tracks how much of the cost has been recaptured and where it goes. This enables more accurate forecasting and reinforces strategic planning. With this built-in transparency, operators can confidently answer member questions and report on progress to internal stakeholders.
Fitness Club Revenue Optimization Without Raising Base Prices
Rather than increasing membership dues, Flex Fees offer a member-friendly alternative that offsets card and ACH processing costs. Clubs retain the flexibility to set the fee (up to 3%) and issue custom refunds when needed. Flex Fees help avoid blanket price hikes and instead shift the focus to personalized, fair contributions toward facility growth.
Club Automation closely monitors surcharge legislation to ensure Flex Fees stay compliant. Currently, Flex Fees are not available in New York, Minnesota, Connecticut, Massachusetts, Oklahoma, Maine, or Puerto Rico due to state restrictions. Everywhere else, clubs retain full control of their implementation and customization. Our team closely monitors regulatory updates and will inform customers of any changes that may affect Flex Fee availability or configuration.
Plan, Predict, and Grow with Flex Fees in 2025
Clubs using Club Automation Flex Fees are better positioned to succeed in the evolving fitness market. By adding a strategic, transparent fee, you unlock a predictable funding stream to fuel long-term goals. Whether you’re enhancing facilities or investing in programming, Flex Fees empower your team to lead with confidence and financial clarity.
Schedule a demo to discover how Club Automation Flex Fees can help you boost fitness revenue and elevate your gym pricing strategy in 2025.