Any club owner will agree that a lot that goes into successfully running their business.

For fitness club owners, the list is long and includes everything from managing payments and billing, to keeping members engaged with marketing, to managing staff. With so many different jobs to do, many owners rely on fitness club management software to help keep their business organized and running smoothly.

While many software providers focus on specific aspects of club management—customer relationship management, scheduling, billing, etc.—few solve for fitness clubs’ full set of diverse needs. Rather, they’re limited to a specific type of job, leaving owners to cobble together their own processes using multiple providers. What they end up with is a piecemeal solution that lacks true integration. Staff are forced to log in to and learn multiple systems, increasing the margin for error and decreasing overall management efficiency.  

With an integrated system designed to meet the full range of needs of a flourishing fitness club, clubs will have the all-in-one tool they need to outrival the best the market has to offer. Here are three essential benefits of using an integrated management system.

1. Seamless Use

When choosing a management software provider, you want it to work for you—not the other way around. Having to sign in to multiple platforms just to get to the tools you need to perform daily tasks adds work to your staff’s work. Every software has a different design, different set of rules, and requires time to learn how to operate. With one integrated system, your staff can achieve seamless use and get to better results faster.

When questions arise or additional help is needed, you’ll get the best service and individualized care from a single customer service team who knows the ins and outs of your business, rather than multiple help desks who don’t understand the full range of your business.

In addition, with an integrated web portal and mobile app, your members will have seamless access to manage all parts of their account. They can pay their monthly bill, sign up personal training sessions, and update their contact information all from one convenient and easy-to-use location.  

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2. Increased Efficiency & Revenue

Having one integrated system to manage your entire fitness club may entail a large initial investment than required by any single solution software, but when you add up the cost of buying multiple solutions to do all the jobs that a comprehensive, integrated solution can, you’ll likely end up saving money choosing one exceptional solution over many mediocre ones.

Additionally, saved time typically results in saved money. For example, with the time your staff saves by learning to use one integrated system versus many disparate tools, they’ll be able to engage in more revenue-building work to raise your fitness club’s overall bottom line.

3. Easily Shared Data

The power of having all your information in one location can’t be overstated. Fitness clubs are focused on acquiring more and more members. Keeping up with the sheer number of new members your fitness club brings in every month can be a dauting task. Keeping up with every aspect of their membership is even more difficult—especially if you have to bounce between software providers to get the full-picture of who they are and how they use your club.

Having a member’s payment information stored in one location, their facility usage in another, and their general membership information in another not only complicates processes for your staff, but it also leads to a diminished experience for your members. With an integrated management platform, you can access information on a member’s facility use, use that information to send them targeted marketing messaging, then process a payment once they decide to buy an upgraded package or membership type—all using the same software.  

Additionally, sharing personal member information across multiple platforms increases the likelihood of a security breach. The more insular and connected you can keep your data, the better off your fitness club and your members will be.

Ready to make the switch to an integrated management software that does it all? Schedule a demo to see how Club Automation can take your fitness club to the next level, or download our guide, Questions to Ask Your Software Provider, below.

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