Are You Using Custom Memberships to Boost Summer Retention at Your Club?

Sara Perry

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February 23, 2022

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category

minute read

PUblished

February 23, 2022

Summer is just around the corner, and with it comes relaxation, family vacations, and the great outdoors.

Your members may be tempted to swap their usual exercise routines for activities that take advantage of time off and warmer temperatures. With summer fun competing for your members’ attention, it’s more important than ever to build a solid retention plan.

To keep members coming back, you need to show them that you can meet their needs no matter the season. During the summer, members need a club that can accommodate their busier schedules. The more flexibility you can offer them, the more likely they are to stay happy and engaged. In this series, we’ll discuss strategies to increase retention, and how you can use technology to provide your members with unrivaled experiences.

Your facility access protocols dictate how and when members can access your multipurpose club. With technology like keycards or scannable passes, you can create customized experiences that members can access whenever they need to. Here are two strategies for implementing facility access to keep your members coming back this summer.

Strategy 1: Offer a pool-only membership for friends and family

As the weather heats up, taking a dip in the pool is on everyone’s mind. Many members will be looking for pools they can access with their friends. If you can’t provide that option for them, they’re more likely to take their poolside fun somewhere else. Offering a special pool-only membership for loved ones can make your club the center of their summer experience. Customizable memberships like this show members that you understand and value their unique needs.

You can use your facility access measures to offer unique memberships. Providing access via keycards lets members enter the pool quickly and easily according to their schedule. Restricting access to cardholders also keeps the area secure, letting your members enjoy their family time with confidence. By prioritizing your members’ unique needs and safety, you create a great opportunity for increased retention.  

Strategy 2: Create a kids program for busy parents

With school out and summer break in full swing, many parents will be looking for activities to engage the whole family. If your members have children at home, it may be harder for them to find time to exercise. By introducing a summer kids program, your club can become a part of their family’s summer routine. Offering a kids membership, or a special summer camp program will give members the flexibility to maintain their workout routine while keeping their kids active.  

Setting up facility access measures for your program is essential to creating a safe and comfortable experience for members. By using scannable passes to restrict entry to parents and staff, you prioritize the safety of your members and their children. That peace of mind will let parents enjoy their workout and ensure the whole family leaves satisfied.

Your goal is to help members get healthier, and you can only do that if they keep coming back. As summer kicks off, creating programs that meet your members’ needs is crucial to keeping them active and engaged. Giving members flexible access to those programs will keep them happy and show them you can meet their needs in any season.

Interested in learning more about how Club Automation can help you provide unrivaled experiences for your members? Get a demo.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

  • Just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection
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Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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