Your members’ needs are constantly evolving. You need to rise to meet them if you want your members to stick around.

This season is no exception, and busy summer schedules present new retention challenges.

Many members will be looking for safe and convenient ways to maintain their fitness routines. You’ve crafted special memberships and helped your members sign up.

Now it’s time to focus on how to offer an unrivaled experience once they step into your club.

Providing an unrivaled experience means impressing members as soon as they walk through the door. That all starts with the check-in process. A slow and inconvenient system discourages members from returning. Using software to streamline the process can go a long way towards elevating your club’s experience and keeping members active.

Here are two benefits of using technology to streamline your check-in process.

Saving Your Members Time

Between barbecues, family vacations, and spending time outdoors, some members may have difficulty squeezing fitness into their summer schedules.

With so many priorities demanding their attention, the last thing you want is for your club to be tedious. A slow check-in process can be frustrating, and it wastes your members’ time.

Streamlining the process eliminates the headache and lets them focus on their health goals.

You can give your members more time for fitness by getting rid of roadblocks like manual check-ins. Letting members access your facility via a mobile app is a great way to speed up the process. With a unique entrance barcode, members can quickly access your club whenever they need to.

An app gives your members more control over their time. Offering speed and flexibility shows members you can meet their unique needs no matter their schedule.

Prioritizing Your Members’ Safety

As fitness communities continue to recover from COVID-19, members have started prioritizing hygiene more than ever.

Research shows that 56% of gym-goers expect their gym to be germ-free. When a gym is perceived as unhygienic, retention rates fall from 90% to 52%.

If you want your members to return, you need to create a clean and healthy fitness environment.

Reducing the number of physical interactions between your members and staff is a great way to improve your club’s hygiene.  

You can show members you value their health by eliminating manual check-ins. By giving your members club access via an app, you take face-to-face contact out of the equation. With an app, you can operate your club’s access points remotely and give everyone space to exercise safely.

When your members are confident you’re prioritizing their health and safety, they’ll keep coming back.

Understanding and meeting your members’ needs is crucial to keeping them engaged. This summer your members are prioritizing safety and convenience. You can show them you value their time and health by streamlining your check-in process. When your members feel supported, they stick around. Stay tuned for the next part of our series where we’ll discuss how to streamline your reservations.  

Interested in learning more about how Club Automation can help you provide unrivaled experiences for your members? Get a demo.