Is Your Club’s Check-In Process Affecting Retention?

Sara Perry

|

March 9, 2022

|

category

minute read

PUblished

March 9, 2022

Your members’ needs are constantly evolving. You need to rise to meet them if you want your members to stick around.

This season is no exception, and busy summer schedules present new retention challenges.

Many members will be looking for safe and convenient ways to maintain their fitness routines. You’ve crafted special memberships and helped your members sign up.

Now it’s time to focus on how to offer an unrivaled experience once they step into your club.

Providing an unrivaled experience means impressing members as soon as they walk through the door. That all starts with the check-in process. A slow and inconvenient system discourages members from returning. Using software to streamline the process can go a long way towards elevating your club’s experience and keeping members active.

Here are two benefits of using technology to streamline your check-in process.

Saving Your Members Time

Between barbecues, family vacations, and spending time outdoors, some members may have difficulty squeezing fitness into their summer schedules.

With so many priorities demanding their attention, the last thing you want is for your club to be tedious. A slow check-in process can be frustrating, and it wastes your members’ time.

Streamlining the process eliminates the headache and lets them focus on their health goals.

You can give your members more time for fitness by getting rid of roadblocks like manual check-ins. Letting members access your facility via a mobile app is a great way to speed up the process. With a unique entrance barcode, members can quickly access your club whenever they need to.

An app gives your members more control over their time. Offering speed and flexibility shows members you can meet their unique needs no matter their schedule.

Prioritizing Your Members’ Safety

As fitness communities continue to recover from COVID-19, members have started prioritizing hygiene more than ever.

Research shows that 56% of gym-goers expect their gym to be germ-free. When a gym is perceived as unhygienic, retention rates fall from 90% to 52%.

If you want your members to return, you need to create a clean and healthy fitness environment.

Reducing the number of physical interactions between your members and staff is a great way to improve your club’s hygiene.  

You can show members you value their health by eliminating manual check-ins. By giving your members club access via an app, you take face-to-face contact out of the equation. With an app, you can operate your club’s access points remotely and give everyone space to exercise safely.

When your members are confident you’re prioritizing their health and safety, they’ll keep coming back.

Understanding and meeting your members’ needs is crucial to keeping them engaged. This summer your members are prioritizing safety and convenience. You can show them you value their time and health by streamlining your check-in process. When your members feel supported, they stick around. Stay tuned for the next part of our series where we’ll discuss how to streamline your reservations.  

Interested in learning more about how Club Automation can help you provide unrivaled experiences for your members? Get a demo.

New call-to-action

What’s a Rich Text element?

Thi sis a

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dadasd

Static and dynamic content editing. A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

ddddd

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dsadadasdas

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

  • Just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection
  • Any collection and then connect
  • This i any collection and then connect

Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

other articles

continued reading

Streamline Member Management Webinar

read article

Streamline Member Management Webinar

We had the chance to talk with Club Automation’s very own Adam Moats, Group Product Manager, on how to streamline your member management.

Read Article

Save Revenue, Save Time Webinar!

read article

Save Revenue, Save Time Webinar!

We had the chance to talk with Club Automation’s very own Angela Masters, Senior Director, Full-Service Billing, and Sarah Blomberg, Senior Account Manager, Full-Service Billing, all about our Full-Service Billing offering.

Read Article

Drive and Engage Leads with Amy Simpson and Matt Henman [WEBINAR]

read article

Drive and Engage Leads with Amy Simpson and Matt Henman [WEBINAR]

We had the chance to talk with Club Automation’s very own Amy Simpson, Senior Product Manager, and Matt Henman, Strategic Relationship Manager, on how to drive and engage leads at the right time.

Read Article

The Experience Episode 6: Interview with Nick Thornton

read article

The Experience Episode 6: Interview with Nick Thornton

On the most recent episode of the Experience, Daron turns the tables on Nick and interviews him about fully realizing the alignment of your sales and marketing staff while promoting team buy-in with your vision and career growth for your team members.

Read Article

The Experience Episode 5: Interview with Nick Lindauer

read article

The Experience Episode 5: Interview with Nick Lindauer

On the most recent episode of the Experience, Nick and Daron interview Nick Lindauer how optimizing your customer experience is key to performance.

Read Article

3 Tips for Making the Most of Your CRM

read article

3 Tips for Making the Most of Your CRM

Finding new members is about reaching the right person at the right time. As you continue to grow and your attention is spread out across more members, it becomes harder and harder for that outreach to stay timely.

Read Article

The Experience Episode 4: Interview with Geoff Dyer

read article

The Experience Episode 4: Interview with Geoff Dyer

Join industry experts Nick Thornton and Daron Allen, and special guest Geoff Dyer, as they share industry voices, trends, and how to implement the best member experience.

Read Article

Ready to outrival
the best?

Talk to our team and unlock your full potential.

Get a Demo
Get a Demo