With summer just around the corner, your members will soon be making plans to take advantage of the warmer temperatures.

As their schedules fill up, it may be more difficult for them to find time to exercise. Now’s the time to build a solid retention plan to keep them coming back for more.

Using the right technology this summer can help you drive retention and engagement.

In our last blog we discussed how you can use facility access to offer special memberships. Now it’s time to help your members sign up. As your members navigate their busy summer schedules, convenience will be one of their top priorities.

Giving them quick and easy sign-up options via an app is crucial to keeping them engaged. Here are three ways offering mobile sign ups can boost summer retention at your multipurpose club.

Members Will Have Your Club in Their Pocket

Fitness has gone mobile, and members expect to interact with your club how and when they want to. It’s estimated that over 84 million smartphone owners used a fitness app in 2021.

The number of mobile fitness users continues to increase, and members expect their clubs to go digital. If you can’t meet their expectations, they may be tempted to look elsewhere. When your members search for mobile fitness options, you want to be the one they choose.

Offer them club access at their fingertips and they’ll be more likely to stick around.  

Members Can Easily Access Class Information

As they get busier with summer activities, your members may not be able to keep their usual fitness routines.

They’ll be on the lookout for classes that can accommodate their new schedules. Offering mobile sign-ups will give them 24/7 access to your membership and class information. As they’re browsing class options, they can easily see the duration, location, and more.

Mobile sign ups can help members quickly assess which memberships and classes are right for them.

The easier it is for members to customize their fitness experience, the more satisfied they’ll be.

Members Can Quickly Sign Up for Classes and Memberships

With your members on the go this summer, convenience will be a key factor in keeping them engaged.

If your sign-up process is time-consuming or inconvenient, your members won’t be satisfied with their experience. Make it easy for them to sign up for a class as soon as they’ve found the right one.

Once they’ve found a class that fits their schedule, mobile sign ups let them register from wherever they are.

Empowering members to take control of their fitness experience can create huge returns when it comes to retention.

With summer activities competing for their attention, your members are looking for convenient service. You can improve their experience by giving them access to memberships and classes via an app.

Mobile sign ups give them control of their fitness experience and keep them coming back for more. Stay tuned for the next part of our series where we’ll look at how you can create a seamless check-in experience.

Interested in learning more about how Club Automation can help you provide unrivaled experiences for your members? Get a demo.