Losing Medical Fitness Memberships? Three Strategies to Boost Retention

Kevin Mulligan

|

December 17, 2021

|

category

minute read

PUblished

December 17, 2021

In medical fitness, the goal is to promote greater health and wellness in your community. That means providing a holistic, wellness experience that brings in new members AND retains current ones.

You've identified the right offerings for your business and built your brand. Now you’re poised to grow. By creating a solid member retention strategy, your center’s growth is sustainable for the long term, not just powered by new joins or doctor referals. But what should that strategy include?

Read on for 3 tactics you can employ to keep members coming back again and again.

Strategy 1: Build a stronger community by staying in front of them with a Mobile App.

A powerful member app is crucial to retaining members.  

Your members expect to interact with your club how they want, when they want and where they want, thankfully a solid member app can address all three. By making your mobile experience comprehensive and easy to use, you create a great opportunity to increase retention.  

Your member app is a one stop shop for buying packages, tracking progress, receiving information, paying bills and so much more, all of which is a massive convenience to your members.

At the end of the day, when your members are satisfied with how easily they can access the services you offer, they stick around.

Strategy 2: Provide a smoother payments experience.

Your members joined your club to get healthy, but payments can be a pain point in their journey to that goal.

Not only can conversations about payments be uncomfortable, but they can lead to bad member experiences. Take payments headaches out of the equation and you can keep your members around longer.

By offering a smooth and efficient payment experience, you make it so much easier to retain members. Fewer card declines and automatically updated payment info means fewer missed payments, less follow up, and fewer membership cancellations.

Strategy 3: Give them more flexibility with facility access.

As a medical fitness provider, you want to offer a tailored experience to each member based on their individual needs. That might mean flexibility to fit non-traditional schedules or specific appointment times. Meeting these needs shows that you’re invested in helping them prioritize their health in ways that many centers won’t consider.  

From key cards to scannable passes, your facility access protocols dictate how accessible your facility is to members. By giving your staff and members the flexibility to access your facility whenever they need to, you create an environment where everyone’s needs can be met, no matter how unique they may be.

Giving your members flexibility creates huge returns when it comes to retention.

Your main goal is to help your members get healthier and the only way to reach that goal is to keep them coming back. By implementing these three crucial strategies, you can build a member base that is engaged, satisfied, and comes back for more.  

New call-to-action

What’s a Rich Text element?

Thi sis a

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dadasd

Static and dynamic content editing. A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

ddddd

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dsadadasdas

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

  • Just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection
  • Any collection and then connect
  • This i any collection and then connect

Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

other articles

continued reading

4 Essentials Your Club Website Needs to Convert Leads

read article

4 Essentials Your Club Website Needs to Convert Leads

When you’re a business that lives and breathes by recurring revenue, a great member experience is crucial. It’s what drives retention and new member sales – your bottom line. And if your member experience begins and ends with the front door of your facility, you’re missing out on major opportunities.

Read Article

3 Tips to Make Your Fitness Sales Team More Efficient

read article

3 Tips to Make Your Fitness Sales Team More Efficient

The way you handle member relationships directly impacts how effective your sales team can be. Your club’s CRM software plays a pivotal role in maintaining positive member relationships but misusing it can slow your sales team down.

Read Article

How Avoiding Integration Stalls Your Club’s Growth

read article

How Avoiding Integration Stalls Your Club’s Growth

To grow your club, you need to focus on acquiring more and more members. Keeping up with the sheer number of new members your club brings in every month is a daunting task. Staying on top of every aspect of their membership is even more difficult, but it’s a crucial part of meeting your members’ needs. Let's chat about what an interconnected solution can do for you today!

Read Article

6 Questions to Ask When Planning a Fitness Marketing Campaign

read article

6 Questions to Ask When Planning a Fitness Marketing Campaign

We use marketing to inform how we feel about products and the businesses that sell them, and so do your members. If you want to connect with them online, your club campaigns need to cut through the noise.We’ve compiled six questions to guide your campaign planning and help you connect with your audience.

Read Article

How Crunch Fitness is Changing the Fitness Industry Game

read article

How Crunch Fitness is Changing the Fitness Industry Game

Read how Christian Dyer of Crunch Fitness continues to drive more leads and retain more members across 46 locations, and the overall impact to all 400+ Crunch locations.

Read Article

How to Engage and Retain Members After the New Year’s Rush

read article

How to Engage and Retain Members After the New Year’s Rush

Exercising more is one of the most common New Year’s resolutions, so your club may see an influx of new members inJanuary. While they may start their membership with every intention of staying, not every member will stick around all year.

Read Article

The Experience Episodes 8 & 9: Interview with Robert Brewster & Trent Bogh

read article

The Experience Episodes 8 & 9: Interview with Robert Brewster & Trent Bogh

In this two-part episode, Nick and Daron interview Robert Brewster and Trent Bogh and discuss discuss how to keep your team motivated and producing at a high level.

Read Article

Ready to outrival
the best?

Talk to our team and unlock your full potential.

Get a Demo
Get a Demo