Losing Medical Fitness Memberships? Three Strategies to Boost Retention

Kevin Mulligan

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December 17, 2021

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category

minute read

PUblished

December 17, 2021

In medical fitness, the goal is to promote greater health and wellness in your community. That means providing a holistic, wellness experience that brings in new members AND retains current ones.

You've identified the right offerings for your business and built your brand. Now you’re poised to grow. By creating a solid member retention strategy, your center’s growth is sustainable for the long term, not just powered by new joins or doctor referals. But what should that strategy include?

Read on for 3 tactics you can employ to keep members coming back again and again.

Strategy 1: Build a stronger community by staying in front of them with a Mobile App.

A powerful member app is crucial to retaining members.  

Your members expect to interact with your club how they want, when they want and where they want, thankfully a solid member app can address all three. By making your mobile experience comprehensive and easy to use, you create a great opportunity to increase retention.  

Your member app is a one stop shop for buying packages, tracking progress, receiving information, paying bills and so much more, all of which is a massive convenience to your members.

At the end of the day, when your members are satisfied with how easily they can access the services you offer, they stick around.

Strategy 2: Provide a smoother payments experience.

Your members joined your club to get healthy, but payments can be a pain point in their journey to that goal.

Not only can conversations about payments be uncomfortable, but they can lead to bad member experiences. Take payments headaches out of the equation and you can keep your members around longer.

By offering a smooth and efficient payment experience, you make it so much easier to retain members. Fewer card declines and automatically updated payment info means fewer missed payments, less follow up, and fewer membership cancellations.

Strategy 3: Give them more flexibility with facility access.

As a medical fitness provider, you want to offer a tailored experience to each member based on their individual needs. That might mean flexibility to fit non-traditional schedules or specific appointment times. Meeting these needs shows that you’re invested in helping them prioritize their health in ways that many centers won’t consider.  

From key cards to scannable passes, your facility access protocols dictate how accessible your facility is to members. By giving your staff and members the flexibility to access your facility whenever they need to, you create an environment where everyone’s needs can be met, no matter how unique they may be.

Giving your members flexibility creates huge returns when it comes to retention.

Your main goal is to help your members get healthier and the only way to reach that goal is to keep them coming back. By implementing these three crucial strategies, you can build a member base that is engaged, satisfied, and comes back for more.  

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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