It’s easy to fall into the comparison game and come out feeling frustrated. “The fitness club on the other side of town has an enormous exercise studio compared to ours.” “The gym down the street has a giant weightlifting floor compared to us.” These realizations are important, but they bypass the strength of your medical fitness facility. Sure, the gym down the road may have more equipment, but are their members healthier?  

The challenge for medical fitness facilities is not proving your value on people’s long-term health, the numbers speak for themselves. People in your community trust medical establishments like yours as a reliable source of health and wellness.  

The challenge is ensuring you have the right offerings that appeal to your community, get them in your doors, and keep them engaged for the long haul. Use this blog as a resource to kickstart new offerings at your medical fitness facility so you can become an even bigger part of improving the overall health of your community.  

Start With What You’ve Got

You already have recognition as a trusted establishment for preventative and holistic health. The next step is parsing out what offerings will attract more people. This can be daunting at first as the opportunities are nearly endless, so it’s important to start with opportunities that take little time or money to implement.

Maybe you have a seldom-used studio or office space that could host yoga classes a few hours each week. Maybe the hospital has a dietician eager to connect with community members through group nutrition classes?

Looking at what opportunities lie just under the surface will help you drive interest with prospective members at little or no cost.  

Survey And Test

Speaking of what you already have, you have members! Your current members are a fantastic resource in understanding what types of classes and offerings will be successful, especially when you’re making a business case to invest in developing a new offering.

Simple 3-5 question SurveyMonkey or Google Form surveys will help inform decisions of what classes will be popular. An understanding of what else is being provided outside your facility is also helpful. Competitive intel can help you find even more opportunity.

Maybe there aren’t any clubs in town offering post-workout massages. Knowing you could level up the member experience with that service could be a good direction to take your offerings and drive new memberships.

Start Small

You’re a go getter and excited about what you do. It’s why you are reading this blog! But Rome was not built in a day.

Take all the information from your surveys and community audits to build unique classes one step at a time. Maybe there is a lot of excitement from your staff around nutrition classes or courses for new parents, but it’s unclear how much the community knows about these offerings yet.

Start with a recurring monthly series, or every other week. A consistent cadence of good offerings will travel through word-of-mouth in your community and make them excited to join!    

Word-of-mouth is great, but sometimes people need an extra push to really see the value of your facility. The new Club Automation Mobile App is designed for unrivaled member experiences that boosts the overall efficiency of your establishment. Make text and email communication with members simple and fast.

For more, book a demo with our team today.