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Drive and Engage
Leads

Engage prospective members of your club with a toolkit of outreach tools and communication channels.

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How we help you do it
Digital Marketing and websites
Automated communication tracks
Web lead forms
Tour & appointment management
Guest pass management
hot leads for staff followup

$24B

Predicted market
valuation for 2021

70%

Growth in valuation since
previous financial year

While you’re blinded by day-to-day tasks, other clubs are getting ahead by focusing on the big picture. So, how can you get back in the race? While you can’t add more hours to the day, you can create more time.

With Club Automation to streamline and simplify processes that impact your staff, your members, and your entire club, unrivaled efficiency will be your new norm.

$24B

Predicted market
valuation for 2021

70%

Growth in valuation since
previous financial year

While you’re blinded by day-to-day tasks, other clubs are getting ahead by focusing on the big picture. So, how can you get back in the race? While you can’t add more hours to the day, you can create more time.

With Club Automation to streamline and simplify processes that impact your staff, your members, and your entire club, unrivaled efficiency will be your new norm.

Increase Membership Revenue

It's never been easier to convert a lead into a member. With our membership sales tools, you can meet your prospects' expectations and create the easiest path to membership.

  • Build a lead generation machine with digital marketing services and a conversion focused website to keep your lead pipeline full.
  • Convert those leads! VFPnext, a CRM built for clubs, has a suite of tools that act as a sales assistant for your team.
  • Engage leads and members with SMS messaging to drive upsells for personal training, spa services, new programs and more.

One Fully-Integrated Solution

We provide you with the tools to support sales and acquisition efforts from pre-lead to an engaged, active member.

When a prospect searches Google for "clubs near me," you want to show up. When they schedule a tour, you want to follow up. And when they convert to a member, you want to level up. We can help you with every stage of this journey.

  • Part of providing a world-class member and staff experience is removing friction, like logging into multiple platforms. Our systems are fully integrated, making your staff's lives easier and preventing data headaches.
  • Web lead forms flow automatically into your CRM, allowing your team to act quickly and convert leads to prospects and prospect into members.
  • With all your systems passing data in one integrated platform you dramatically simplify admin and reporting tasks.
Latest Blog Articles

Let's Grow Your Club
Together

The Experience Episode 3: Interview with Ron Lamb, CEO of Club Automation, Motionsoft, VFPNext, and CSI Spectrum

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The Experience Episode 3: Interview with Ron Lamb, CEO of Club Automation, Motionsoft, VFPNext, and CSI Spectrum

Join industry experts Nick Thornton and Daron Allen, and special guest Ron Lamb, as they share industry voices, trends, and how to implement the best member experience.

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How to Build an End-To-End Experience That Converts

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How to Build an End-To-End Experience That Converts

For your club to succeed, you need to create an experience that engages members at every step in their customer journey. Sales and membership expert Nick Thornton shared how you can create a club experience that attracts and retains members in his webinar.

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Raising the Bar at IHRSA 2022

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Raising the Bar at IHRSA 2022

In June, fitness professionals across the country flocked to Miami to attend IHRSA 2022. Our teams from Club Automation, VFPnext, Motionsoft, and CSI Spectrum were fired up to show club owners how they can take their business to new heights.

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The Experience Episode 1: The Intro

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The Experience Episode 1: The Intro

Introducing The Experience Series! Join industry experts Nick Thornton and Daron Allen as they share industry voices, trends, and how to implement the best member experience.

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A new partnership with Welld

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A new partnership with Welld

The Club Automation team is thrilled to announce a renewed partnership with Welld Health. Welld will now handle all third-party check-in programs for insurance companies.

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The Racquet Club’s Guide to Marketing Strategy

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The Racquet Club’s Guide to Marketing Strategy

Here are seven questions you can answer to develop a marketing strategy that drives awareness and growth for your racquet club.

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2 Strategies for Impressing Pickleball Players

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2 Strategies for Impressing Pickleball Players

If you want your new pickleball players to stick around, you need to show them your club’s value. Here's how your team can make the best first impression.

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Ready to outrival
the best?

Talk to our team and unlock your full potential.

Get a Demo
Get a Demo