3 Benefits of Artificial Intelligence in the Club Industry

Club Automation

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February 23, 2020

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category

minute read

PUblished

February 23, 2020

An AI-based personal engagement platform can be a powerful resource for clubs. AI-based personal engagement platforms cultivate automated, meaningful conversations with both leads and members, saving clubs valuable time and ultimately increasing revenue.

Let's take a closer look at how Conversica, the industry-leading automated engagement platform, is driving success for clubs.

1. Increased Member Acquisition

The first club we spoke to is the premier health club for their greater metro area. They have world-class tennis and racket-sport facilities, indoor/outdoor aquatics centers, an indoor track and full gymnasium. To top it off, they recently completed a massive renovation that includes seven brand new studios, a restaurant and event space.

Their Conversica Membership Assistant is reaching out to former members/alumni to sign them back up.

And for the month of August alone, out of only 56 total former members reached out to, they were able to sign up  seven new members. This is half of their original annual goal for Conversica in just the first month!

2. Improved Member Engagement

The second club we spoke to is a leading club organization in the Midwest. It has a renowned tennis program at two locations, newly remodeled performance training facility, martial arts, yoga, massage therapy and much more.

They are up-selling current tennis participants on personal training sessions.

And after one month on this up-sell campaign, they sold 11 fitness packages via Conversica. Compared to their manual sales performance the previous two months in which they only sold five packages, this up-sell campaign has proven to be a huge success already.

3. More Reliable Retention

Our last club has multiple locations offering aquatics classes, personal training, summer camps, and senior programs among numerous other offerings.

This club has discovered a strong correlation between new member participation in a Wellness Encouragement Orientation Program and the probability their members will renew; New members who participate in this program are much more likely to renew than members who don’t. With that, the club's locations have leveraged their Membership Assistant to help drive customers to participate in this program.

Over a three-month time period, 25% of their new members engaged with their Membership Assistant about the program and 7% were Hot Leads indicating interest in participating. Time will tell if these new members join the program and are retained, but this is an innovative way for clubs to leverage Conversica in their quest to improve retention.

Schedule a demo and request more information about this best-in-class personal engagement platform.

Club Automation is the exclusive reseller of Conversica in the health and wellness industry.

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Static and dynamic content editing. A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

  • Just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection
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Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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