Problems a Conversational AI Assistant Can Solve At Your Club

Anna Sims

|

December 7, 2021

|

category

minute read

PUblished

December 7, 2021

What if we told you there’s a digital tool to streamline just about every area of work, particularly communication with prospects and members?

Conversational AI uses natural language processing and decision management to engage audiences in real conversations, driving engagement across multiple digital channels.  

The idea of an AI assistant can be off putting, but the reality is that, from website chat boxes to emails in your inbox, you’ve likely spoken with an AI assistant.  

And here’s a brief illustration of the power of these conversational AI assistants:  

  • They drive lifetime loyalty with your club
  • They provide exceptional, personalized member experiences, despite a high member to staff ratio
  • They scale your ability to connect with members without adding to staff workloads

Keep reading for three common use cases for these AI assistants, specifically as it relates to your club’s efforts to drive engagement and grow revenue.

Winning Back Lost Members

New members joined for a reason, but they also left for a reason. Former members are a group you should always be targeting with your communications.  

And if you’re not constantly working to bring back lost members, it’s probably because every outreach attempt takes staff time – time that’s already occupied tending to the needs of current or prospective members.  

A conversational AI assistant automates outreach to recently terminated members, figuring out what might bring them back and responding intelligently to any return emails with the goal of scheduling a meeting between the lost member and your staff.  

Driving Program Participation

The pandemic has affected every area of your business, including program registration numbers. When you’re at risk of falling short of your program participation goals, an effective AI campaign can target past participants to gauge interest and drive your numbers up.  

These people are already familiar with the great programs you offer, they may just need a nudge to find their way to your registration page.  

Growing New Program Awareness

Sometimes programs or membership types suffer from a simple lack of awareness. If your members just knew it existed, they’d enthusiastically participate! But driving awareness is not always quick or easy. With so much on your staff’s plate, marketing a new program can take hours.  

A conversational AI assistant can target members or prospects that have shown interest in similar offerings.  

Upselling nutrition services to members who have participated in personal training offerings is a great opportunity to wield the power of an AI assistant. One organization saw these results:

  • They targeted members who had purchased personal training and provided information about their nutrition services
  • The campaign increased awareness of on-staff dieticians
  • The AI assistant handed over 100 hot leads to dieticians who started scheduling appointments

Learn How Your Club Could Benefit

Want to learn how an AI assistant could work with your club’s staff? Book time with the Club Automation team.  

New call-to-action

What’s a Rich Text element?

Thi sis a

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dadasd

Static and dynamic content editing. A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

ddddd

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dsadadasdas

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

  • Just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection
  • Any collection and then connect
  • This i any collection and then connect

Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

other articles

continued reading

4 Essentials Your Club Website Needs to Convert Leads

read article

4 Essentials Your Club Website Needs to Convert Leads

When you’re a business that lives and breathes by recurring revenue, a great member experience is crucial. It’s what drives retention and new member sales – your bottom line. And if your member experience begins and ends with the front door of your facility, you’re missing out on major opportunities.

Read Article

3 Tips to Make Your Fitness Sales Team More Efficient

read article

3 Tips to Make Your Fitness Sales Team More Efficient

The way you handle member relationships directly impacts how effective your sales team can be. Your club’s CRM software plays a pivotal role in maintaining positive member relationships but misusing it can slow your sales team down.

Read Article

How Avoiding Integration Stalls Your Club’s Growth

read article

How Avoiding Integration Stalls Your Club’s Growth

To grow your club, you need to focus on acquiring more and more members. Keeping up with the sheer number of new members your club brings in every month is a daunting task. Staying on top of every aspect of their membership is even more difficult, but it’s a crucial part of meeting your members’ needs. Let's chat about what an interconnected solution can do for you today!

Read Article

6 Questions to Ask When Planning a Fitness Marketing Campaign

read article

6 Questions to Ask When Planning a Fitness Marketing Campaign

We use marketing to inform how we feel about products and the businesses that sell them, and so do your members. If you want to connect with them online, your club campaigns need to cut through the noise.We’ve compiled six questions to guide your campaign planning and help you connect with your audience.

Read Article

How Crunch Fitness is Changing the Fitness Industry Game

read article

How Crunch Fitness is Changing the Fitness Industry Game

Read how Christian Dyer of Crunch Fitness continues to drive more leads and retain more members across 46 locations, and the overall impact to all 400+ Crunch locations.

Read Article

How to Engage and Retain Members After the New Year’s Rush

read article

How to Engage and Retain Members After the New Year’s Rush

Exercising more is one of the most common New Year’s resolutions, so your club may see an influx of new members inJanuary. While they may start their membership with every intention of staying, not every member will stick around all year.

Read Article

The Experience Episodes 8 & 9: Interview with Robert Brewster & Trent Bogh

read article

The Experience Episodes 8 & 9: Interview with Robert Brewster & Trent Bogh

In this two-part episode, Nick and Daron interview Robert Brewster and Trent Bogh and discuss discuss how to keep your team motivated and producing at a high level.

Read Article

Ready to outrival
the best?

Talk to our team and unlock your full potential.

Get a Demo
Get a Demo