How a Member Engagement Assistant Makes Your Club On Time, Every Time

Tara Massouleh

|

August 14, 2020

|

category

minute read

PUblished

August 14, 2020

There’s no time like the present. If you’re not early, you’re late. The early bird gets the worm. These clichés exist for a reason. Promptness is tied to success.  

Prospects are essential to the future success of your club. Turning those propsects into members is where the real magic happens. The 4 Ps of Sales Effectiveness from Conversica provide an empirical way to measure best practices of prosepct engagement. Promptness, persistence, personalization, and performance, also known as the 4 Ps of Sales Effectiveness, can help achieve those conversions.

In this installment of our four-part blog series, we’ll take a look at what it means to be prompt when pursuing a prospect, how timing impacts your ability to convert, and tools for guaranteeing promptness every time.

If You’re Not First, You’re Last

Research has shown that promptness is the most important factor when engaging with an inbound prospect. The faster a connection is made, the higher the likelihood is for conversion. 

  • The conversion rate increases by 391% when companies make a call attempt within a minute of receiving a prospect.
  • The odds of qualifying a prospect contacted within five minutes are 21 times higher compared to 30 minutes.
  • Contacting a prospect within the first hour increased the likelihood of qualifying the prospect by seven times compared to a two-hour window, and 60 times in comparison to companies waiting 24 hours or longer.

It’s clear that timing is key when it comes to converting a prospect, but five minutes is a hard deadline to meet. It becomes impossible when prospects come in 24 hours a day, 7 days a week, 365 days a year. However, with a Member Engagement Assistant, powered by Conversica, the impossible is possible.

Prompt Response with a Member Engagement Assistant

A Member Engagement Assistant, powered by Conversica, is the 24/7 staff member you can always count on. She tackles promptness head on and guarantees swift, personalized communication with prospects via email or text message. No need to tax your team or worry about losing prospects due to inaction or slow response time. 

In an annual study commissioned by Conversica to track inbound lead engagement efforts by international companies across nine major industries, companies were rated on their performance in the 4 Ps of Sales Effectiveness. Companies had mixed results in the promptness category. Of the 1,208 companies studied, less than one-quarter earned an A in promptness, meaning they responded to the prospect in five minutes or less. The majority earned a C, meaning it took them up to one day to respond.

There’s plenty of room for improvement, and a Member Engagement Assistant is your ticket to rising above the rest.

Schedule a consultation with a member of our team today, and don’t forget to read the rest of our four-part Sales Effectiveness Series.

New call-to-action

What’s a Rich Text element?

Thi sis a

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dadasd

Static and dynamic content editing. A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

ddddd

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dsadadasdas

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

  • Just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection
  • Any collection and then connect
  • This i any collection and then connect

Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

other articles

continued reading

Streamline Member Management Webinar

read article

Streamline Member Management Webinar

We had the chance to talk with Club Automation’s very own Adam Moats, Group Product Manager, on how to streamline your member management.

Read Article

Save Revenue, Save Time Webinar!

read article

Save Revenue, Save Time Webinar!

We had the chance to talk with Club Automation’s very own Angela Masters, Senior Director, Full-Service Billing, and Sarah Blomberg, Senior Account Manager, Full-Service Billing, all about our Full-Service Billing offering.

Read Article

Drive and Engage Leads with Amy Simpson and Matt Henman [WEBINAR]

read article

Drive and Engage Leads with Amy Simpson and Matt Henman [WEBINAR]

We had the chance to talk with Club Automation’s very own Amy Simpson, Senior Product Manager, and Matt Henman, Strategic Relationship Manager, on how to drive and engage leads at the right time.

Read Article

The Experience Episode 6: Interview with Nick Thornton

read article

The Experience Episode 6: Interview with Nick Thornton

On the most recent episode of the Experience, Daron turns the tables on Nick and interviews him about fully realizing the alignment of your sales and marketing staff while promoting team buy-in with your vision and career growth for your team members.

Read Article

The Experience Episode 5: Interview with Nick Lindauer

read article

The Experience Episode 5: Interview with Nick Lindauer

On the most recent episode of the Experience, Nick and Daron interview Nick Lindauer how optimizing your customer experience is key to performance.

Read Article

3 Tips for Making the Most of Your CRM

read article

3 Tips for Making the Most of Your CRM

Finding new members is about reaching the right person at the right time. As you continue to grow and your attention is spread out across more members, it becomes harder and harder for that outreach to stay timely.

Read Article

The Experience Episode 4: Interview with Geoff Dyer

read article

The Experience Episode 4: Interview with Geoff Dyer

Join industry experts Nick Thornton and Daron Allen, and special guest Geoff Dyer, as they share industry voices, trends, and how to implement the best member experience.

Read Article

Ready to outrival
the best?

Talk to our team and unlock your full potential.

Get a Demo
Get a Demo