There’s no time like the present. If you’re not early, you’re late. The early bird gets the worm. These clichés exist for a reason. Promptness is tied to success.  

Prospects are essential to the future success of your club. Turning those propsects into members is where the real magic happens. The 4 Ps of Sales Effectiveness from Conversica provide an empirical way to measure best practices of prosepct engagement. Promptness, persistence, personalization, and performance, also known as the 4 Ps of Sales Effectiveness, can help achieve those conversions.

In this installment of our four-part blog series, we’ll take a look at what it means to be prompt when pursuing a prospect, how timing impacts your ability to convert, and tools for guaranteeing promptness every time.

If You’re Not First, You’re Last

Research has shown that promptness is the most important factor when engaging with an inbound prospect. The faster a connection is made, the higher the likelihood is for conversion. 

• The conversion rate increases by 391% when companies make a call attempt within a minute of receiving a prospect.
• The odds of qualifying a prospect contacted within five minutes are 21 times higher compared to 30 minutes.
• Contacting a prospect within the first hour increased the likelihood of qualifying the prospect by seven times compared to a two-hour window, and 60 times in comparison to companies waiting 24 hours or longer.
  

It’s clear that timing is key when it comes to converting a prospect, but five minutes is a hard deadline to meet. It becomes impossible when prospects come in 24 hours a day, 7 days a week, 365 days a year. However, with a Member Engagement Assistant, powered by Conversica, the impossible is possible.

Prompt Response with a Member Engagement Assistant

A Member Engagement Assistant, powered by Conversica, is the 24/7 staff member you can always count on. She tackles promptness head on and guarantees swift, personalized communication with prospects via email or text message. No need to tax your team or worry about losing prospects due to inaction or slow response time. 

In an annual study commissioned by Conversica to track inbound lead engagement efforts by international companies across nine major industries, companies were rated on their performance in the 4 Ps of Sales Effectiveness. Companies had mixed results in the promptness category. Of the 1,208 companies studied, less than one-quarter earned an A in promptness, meaning they responded to the prospect in five minutes or less. The majority earned a C, meaning it took them up to one day to respond.

There’s plenty of room for improvement, and a Member Engagement Assistant is your ticket to rising above the rest.

Schedule a consultation with a member of our team today, and don’t forget to read the rest of our four-part Sales Effectiveness Series.

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