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Marissa Meyers
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August 11, 2021
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Insights x Impact
category
minute read
August 11, 2021
In the second quarter of the year, we witnessed the club industry’s biggest recovery to date, as associations reopened their doors, capacity restrictions lifted, mask mandates ended, and former members returned to their facilities.
Our quarterly Insights and Impact report offers valuable insight into the state of the industry. From new member joins and check-ins trends to member holds and cancellation tracking, we’ve got the information you need to drive your association needs to succeed in the coming months. Find the high-level takeaways below, and download the free report to access all the numbers, graphs, and full insights.
New member joins are the single most important indicator of the industry’s current and future health, and Q2 showed an extremely promising upswing for the industry. Even so, this is a lagging metric that is highly dependent upon one of the next metrics, New Member Joins.
Active memberships saw a decline at the beginning of Q2 as clubs ended their hold policies that kept active membership numbers afloat during 2020. By May, most members were given the option to reactive or cancel, and a predicted spike in cancellations followed in June. But with June’s big push to reactivate lost members, active memberships are expected to grow significantly in the coming months.
Despite the trend in cancellations, club revenue grew throughout Q2 of 2021 and is in an even healthier spot than it was in Q2 of 2019! (You’ll want to download the report to check this one out.) An increase in revenue is a huge sign of recovery, as it means all other positive metrics are trending upward as well.
Don’t take our word for it – check out the data. Download the free report for more details on the industry’s continued recovery and overall health.
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