How to Take Member Experience to the Next Level

Anna Sims

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May 11, 2021

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category

minute read

PUblished

May 11, 2021

Think about all the ways you interact with members. There’s the in-person, conversational connection that your staff make with members at the facility. There’s the direct digital interaction, which encompasses a range of touchpoints from personalized email, newsletters, SMS, social media, and more.

And finally, there’s the indirect digital interaction, where a member or prospective member interacts with your club’s brand asynchronously. This happens whenever a member checks the class schedule on your website, updates their payment details via your mobile app, or enters the club with a key card.

Every touchpoint with members is crucial, and there are many. Here are 4 important touchpoints between you and your members and how they create a seamless path to an unrivaled member experience.

Your Club’s Website

As a health and fitness club, your website is a central piece of your member experience and contributes greatly to a member’s interaction with your club. If you don’t have one, or don’t have one that works well, you’re missing out on a major opportunity to gain and retain members.

To maximize engagement with your members, websites can:

  • Improve reputation and member trust
  • Answer member questions
  • Drive membership upsells
  • Display your club’s offerings
  • More!

Online Services

In today’s digital landscape, members appreciate the ability to manage their memberships online. With online services, anyone can submit a membership request or fully establish membership without occupying staff time.

Mobile App

Mobile apps offer one of the most effective ways to engage members and create seamless experiences. Your members are using their mobile phones more than ever, and to reach them, a health club app is essential.

With your own custom-branded health club app, your club can:

  • Enable members to make reservations on the go
  • Capture their attention with push notifications
  • Equip members to update their information
  • Simplify social sharing
  • Achieve full integration with your club management software

Facility Access

With facility access software and club key cards, you provide a convenient, secure way for you members to access your club. Building a loyal membership base and getting them through your doors takes energy. Once they’re at the facility, make sure they have a reason to keep coming back.

Key cards:

  • Provide convenience for members and staff
  • Streamline the check-in process
  • Simplify membership card management logistics
  • Customize access points
  • Measure and track facility usage

Own the End-to-End Member Experience with Club Automation

We have the tools to set you up for success. Schedule time with our team today to learn more.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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