How to Take Member Experience to the Next Level

Anna Sims

|

May 11, 2021

|

category

minute read

PUblished

May 11, 2021

Think about all the ways you interact with members. There’s the in-person, conversational connection that your staff make with members at the facility. There’s the direct digital interaction, which encompasses a range of touchpoints from personalized email, newsletters, SMS, social media, and more.

And finally, there’s the indirect digital interaction, where a member or prospective member interacts with your club’s brand asynchronously. This happens whenever a member checks the class schedule on your website, updates their payment details via your mobile app, or enters the club with a key card.

Every touchpoint with members is crucial, and there are many. Here are 4 important touchpoints between you and your members and how they create a seamless path to an unrivaled member experience.

Your Club’s Website

As a health and fitness club, your website is a central piece of your member experience and contributes greatly to a member’s interaction with your club. If you don’t have one, or don’t have one that works well, you’re missing out on a major opportunity to gain and retain members.

To maximize engagement with your members, websites can:

  • Improve reputation and member trust
  • Answer member questions
  • Drive membership upsells
  • Display your club’s offerings
  • More!

Online Services

In today’s digital landscape, members appreciate the ability to manage their memberships online. With online services, anyone can submit a membership request or fully establish membership without occupying staff time.

Mobile App

Mobile apps offer one of the most effective ways to engage members and create seamless experiences. Your members are using their mobile phones more than ever, and to reach them, a health club app is essential.

With your own custom-branded health club app, your club can:

  • Enable members to make reservations on the go
  • Capture their attention with push notifications
  • Equip members to update their information
  • Simplify social sharing
  • Achieve full integration with your club management software

Facility Access

With facility access software and club key cards, you provide a convenient, secure way for you members to access your club. Building a loyal membership base and getting them through your doors takes energy. Once they’re at the facility, make sure they have a reason to keep coming back.

Key cards:

  • Provide convenience for members and staff
  • Streamline the check-in process
  • Simplify membership card management logistics
  • Customize access points
  • Measure and track facility usage

Own the End-to-End Member Experience with Club Automation

We have the tools to set you up for success. Schedule time with our team today to learn more.

New call-to-action

What’s a Rich Text element?

Thi sis a

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dadasd

Static and dynamic content editing. A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

ddddd

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

dsadadasdas

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

  • Just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection
  • Any collection and then connect
  • This i any collection and then connect

Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

other articles

continued reading

4 Essentials Your Club Website Needs to Convert Leads

read article

4 Essentials Your Club Website Needs to Convert Leads

When you’re a business that lives and breathes by recurring revenue, a great member experience is crucial. It’s what drives retention and new member sales – your bottom line. And if your member experience begins and ends with the front door of your facility, you’re missing out on major opportunities.

Read Article

3 Tips to Make Your Fitness Sales Team More Efficient

read article

3 Tips to Make Your Fitness Sales Team More Efficient

The way you handle member relationships directly impacts how effective your sales team can be. Your club’s CRM software plays a pivotal role in maintaining positive member relationships but misusing it can slow your sales team down.

Read Article

How Avoiding Integration Stalls Your Club’s Growth

read article

How Avoiding Integration Stalls Your Club’s Growth

To grow your club, you need to focus on acquiring more and more members. Keeping up with the sheer number of new members your club brings in every month is a daunting task. Staying on top of every aspect of their membership is even more difficult, but it’s a crucial part of meeting your members’ needs. Let's chat about what an interconnected solution can do for you today!

Read Article

6 Questions to Ask When Planning a Fitness Marketing Campaign

read article

6 Questions to Ask When Planning a Fitness Marketing Campaign

We use marketing to inform how we feel about products and the businesses that sell them, and so do your members. If you want to connect with them online, your club campaigns need to cut through the noise.We’ve compiled six questions to guide your campaign planning and help you connect with your audience.

Read Article

How Crunch Fitness is Changing the Fitness Industry Game

read article

How Crunch Fitness is Changing the Fitness Industry Game

Read how Christian Dyer of Crunch Fitness continues to drive more leads and retain more members across 46 locations, and the overall impact to all 400+ Crunch locations.

Read Article

How to Engage and Retain Members After the New Year’s Rush

read article

How to Engage and Retain Members After the New Year’s Rush

Exercising more is one of the most common New Year’s resolutions, so your club may see an influx of new members inJanuary. While they may start their membership with every intention of staying, not every member will stick around all year.

Read Article

The Experience Episodes 8 & 9: Interview with Robert Brewster & Trent Bogh

read article

The Experience Episodes 8 & 9: Interview with Robert Brewster & Trent Bogh

In this two-part episode, Nick and Daron interview Robert Brewster and Trent Bogh and discuss discuss how to keep your team motivated and producing at a high level.

Read Article

Ready to outrival
the best?

Talk to our team and unlock your full potential.

Get a Demo
Get a Demo