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Anna Sims
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May 11, 2021
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Retention
category
minute read
May 11, 2021
Think about all the ways you interact with members. There’s the in-person, conversational connection that your staff make with members at the facility. There’s the direct digital interaction, which encompasses a range of touchpoints from personalized email, newsletters, SMS, social media, and more.
And finally, there’s the indirect digital interaction, where a member or prospective member interacts with your club’s brand asynchronously. This happens whenever a member checks the class schedule on your website, updates their payment details via your mobile app, or enters the club with a key card.
Every touchpoint with members is crucial, and there are many. Here are 4 important touchpoints between you and your members and how they create a seamless path to an unrivaled member experience.
As a health and fitness club, your website is a central piece of your member experience and contributes greatly to a member’s interaction with your club. If you don’t have one, or don’t have one that works well, you’re missing out on a major opportunity to gain and retain members.
To maximize engagement with your members, websites can:
In today’s digital landscape, members appreciate the ability to manage their memberships online. With online services, anyone can submit a membership request or fully establish membership without occupying staff time.
Mobile apps offer one of the most effective ways to engage members and create seamless experiences. Your members are using their mobile phones more than ever, and to reach them, a health club app is essential.
With your own custom-branded health club app, your club can:
With facility access software and club key cards, you provide a convenient, secure way for you members to access your club. Building a loyal membership base and getting them through your doors takes energy. Once they’re at the facility, make sure they have a reason to keep coming back.
Key cards:
We have the tools to set you up for success. Schedule time with our team today to learn more.
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Static and dynamic content editing. A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Switching club management software is a big decision, but it can be the right one if your current software isn’t meeting your needs. If you’re considering switching software, start here.
In a crowded online landscape, regularly analyzing and optimizing your website can help your fitness club stand out. Use these 10 steps to evaluate your website and identify adjustments you can make to increase conversions.
The Club Automation team is thrilled to announce our partnership with Easalytics, the ultimate analytics and data science platform for health clubs. With Easalytics, health clubs can gain deeper insights into member behavior and improve the member experience, value, and retention.
Transitioning to new club management software is a big decision, and getting your staff on board is critical. Follow these steps to encourage confidence and team buy-in during the transition.
Introducing a new group fitness program at your club may seem like a quick and simple process. You add the new classes to your schedule, post some flyers and classes get booked. Right? As a club leader, you know that’s not the case. However, if it’s not that easy, is there really a right way to introduce a new group fitness program? We think so, and this post outlines a blueprint to successfully starting a new program at your club.
