Top Fitness Industry Trends to Know for 2024

Sara Perry

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March 27, 2024

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category

minute read

PUblished

March 27, 2024

Three fitness club members training together

We analyzed the performance of 880+ Club Automation users to understand the wins and challenges they experienced in 2023. The results are in, and they show the fitness industry is growing. As you explore the results below, you’ll notice a common theme: growth opportunity. In 2023, the fitness industry experienced consistent year-over-year growth across the board. These trends open the door for innovative engagement strategies and member experiences in 2024.

Read on to learn how the fitness industry performed in 2023 and how you can build on that growth in 2024.

Infographic describing that notable year-over-year revenue growth drivers include Pro Shop and Group Activity growth.
All statistics are sourced from same-store, year-over-year data.

Year-Over-Year Fitness Industry Trends to Watch in 2024

Top Membership Trends

  1. Total members increased 4%
  1. Active members increased 5%
  1. New members decreased 6%
  1. On hold members decreased 3%
  1. Terminated members increased 8%
  1. Program registrations increased 10%
  1. Facility check-ins increased 14%
Active members increased 5%, new members decreased 6%, and facility check-ins increased 14%

Top Revenue Trends

  1. Total sales revenue increased 12%
  1. Membership revenue increased 14%
  1. Group activity revenue increased 16%
  1. Program revenue increased 6%
  1. Appointment revenue increased 10%
  1. Pro Shop revenue increased 14%
Total sales revenue increased 12%, membership revenue increased 14%, and group activity revenue increased 16%

Decoding 2023’s Data

The evolution of the health and wellness market over the last three years has been a continuous topic of discussion, speculation, and anticipation. Club owners are adapting to shifting community needs to meet growth goals.

It’s not easy to predict which revenue streams will drive your club’s growth. Looking back at 2023, trends signal the importance of quality programming and point-of-sale offerings. 75% of consumers prioritize wellness and they're willing to pay more for memberships that offer them true value. Retaining these members and reaching prospects with similar needs is a recurring opportunity in a market of continuous change.

The momentum behind current wellness trends is here to stay. Your club’s responsiveness will determine how successful you are. Leverage your club’s revenue drivers and invest in your team and technology to stay competitive in 2024.

Ready to Grow Your Club?

It’s never been easier to convert a lead into a member. Engage prospective members with Club Automation’s innovative outreach and membership sales tools. Schedule a demo and let’s grow your gym together.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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Static and dynamic content editing. A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

  • Just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection
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Into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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